What method to use? You're the decision maker.

[Azurik]

concluded, scroll down for discussion

 

[SSSnail]

Split current into green AND red.
Profits!

 

[Red Squirrel]

Green and Red together would work nice, because it's Christmasy, and people spend more around Christmas.

 

[Azurik]

Split current into green AND red.
Profits!

You can only choose one, but you're right that both are better than the current

I'm inclined to go with the red, because the average CPC per click is slightly better than green (how most people measure performance) and they both beat the control.

The bounce rate percentage is better than the green and control too.

What I can't justify though, is that the green ad has a better commerce percentage rate (commerce sessions divided by total sessions) and it has better total revenue.

I guess it depends on what you view more favorable.

 

[SagaLore]

Rotate between green and red so repeat visitors don't end up with ad blindness.

 

[Newbian]

Use whatever you want as adblock will block it either way.

Seriously though those are both horrible colors to have a ad.

 

[l0cke]

Based on this equation I just made up

and then wrote a matlab function for

Current = 0.6526


Green = 0.9681


Red = 1.0665

You should go with Red.

Yes, I was bored and already had Matlab and LaTeX open.

 

[OverVolt]

There is a reason coke is red. And Ferrari's are red.

Go with red.

Didn't need the numbers to know red was king.

 

[lxskllr]

There is a reason coke is red. And Ferrari's are red.

Go with red.

Didn't need the numbers to know red was king.

But paradoxically, money is green.

 

[Koing]

But paradoxically, money is green.

£50 notes in England are a pink/ red

Koing

 

[Newbian]

Make sure the ad's are animated and have sound.

 

[IronWing]

What is your company's overall marketing strategy? Does changing the ad color diminish brand awareness? Will other ad venues follow suit?

 

[Azurik]

Based on this equation I just made up

and then wrote a matlab function for

Current = 0.6526


Green = 0.9681


Red = 1.0665

You should go with Red.

Yes, I was bored and already had Matlab and LaTeX open.

What the...

What does this ratio measure exactly??

I am leaning towards red too, as it has a better CPC rate than the one we have and the green one, but I'm not sure how to defend against green's higher total revenue.

 

[OverVolt]

What the...

What does this ratio measure exactly??

I am leaning towards red too, as it has a better CPC rate than the one we have and the green one, but I'm not sure how to defend against green's higher total revenue.

Does green clash with some of the websites where the ad is displayed?

 

[linuxboy]

Both if you do a better job qualifying user behavior and user patterns to increase conversion rate through analytics that either predict patterns or respond to pattern analysis.

 

[videogames101]

roll the dice

1 or 4: Current

2 or 5: Green

3 or 6: Red


I make lots of decisions this way, it's just easier.

 

[sdifox]

roll the dice

1 or 4: Current

2 or 5: Green

3 or 6: Red


I make lots of decisions this way, it's just easier.

http://www.youtube.com/watch?v=bkwmqEafTjA

 

[Cattlegod]

Green - Brings in 7% more money than Red on a per session basis.

 

[Acanthus]

Trick question, the correct answer is the ad with boobs.

 

[Azurik]

Both if you do a better job qualifying user behavior and user patterns to increase conversion rate through analytics that either predict patterns or respond to pattern analysis.

That's the correct answer in that there is no right answer (other than it's definitely not the original ad). However, the objective is to pick one and back-up your answer.

That matlab equation someone else did is only one measurement that person created. If you're an internet marketer, it's not something they would regularly use.

CPC (cost per click) over total revenue is one of the standards people use. So is bounce rate, conversion rate, etc.

I'll make this a prize. $10 to someone's paypal account for the most complete answer, backing it up with rationale and stats, not generalized opinion.

 

[Slew Foot]

As long as it has a silhouette of some fat chick dancing it the background color doesnt matter.

 

[SagaLore]

as long as it has a silhouette of some fat chick dancing it the background color doesnt matter.

omg i hate that ad

 

[Greenman]

At $20k in revenue, I wouldn't screw with it at all.

 

[glenn1]

IMHO, that's a pretty inconclusive A/B test. Your commerce conversion rates for red and green are are within 0.10% of each other but red shows a better sales conversion rate. So for that reason, red but I'd probably do some more multivariate testing before I committed the developer resources to bang out the code for anything more complicated than background color.

 

[linuxboy]

However, the objective is to pick one and back-up your answer.

Then the objective is flawed. If your results are so close statistically that you can't make up your mind decisively, then figure out a better way to measure, measure different aspects, try a new campaign to differentiate and glean more insight; or if not that, then run both.