- Jan 23, 2002
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IMHO, that's a pretty inconclusive A/B test. Your commerce conversion rates for red and green are are within 0.10% of each other but red shows a better sales conversion rate. So for that reason, red but I'd probably do some more multivariate testing before I committed the developer resources to bang out the code for anything more complicated than background color.
I made a mistake in commerce sessions for red. Corrected with lower amount.