Blackberry Z10. I don't play games and it is AWESOME. Makes any android device I pick up feel like a cheap hacked together piece of crap. You don't realize how bad (and inconsistent) Android is until you use a Z10 (well, try the Z30 if you want a the better BB10 phone).
As for the Z30, my wife is now on the Z30 and she loves it. I mean LOVES it. I was actually not expecting that. Having used her phone, I have to say that I can not wait to upgrade. I'm hoping a Z10 refresh is out by early next year. But I am definitely getting a 5" model so it might be the Z30.
I am convinced that iOS and Android are toys first and phones/communications devices second. Unless games are the primary reason you buy a smartphone, Android/iOS buyers are buying primarily based on marketing.