What will be AMD'S next Move?

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vMax65

Junior Member
Aug 31, 2014
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As a AMD owner of a 7970 who has now upgraded to a GTX 970 (no axe to grind with either tech) I do not think AMD are far behind. The R9 285 maybe a hint of things to come from AMD. There could be a Tonga based bigger brother around the corner that will compete with the GTX 970 and above with better power management and at the same price. I wouldn't be surprised if this happened and then they phase out the R9 290's and X's just like Nvidia are doing with the 780's/Ti's.
 

desprado

Golden Member
Jul 16, 2013
1,645
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As a AMD owner of a 7970 who has now upgraded to a GTX 970 (no axe to grind with either tech) I do not think AMD are far behind. The R9 285 maybe a hint of things to come from AMD. There could be a Tonga based bigger brother around the corner that will compete with the GTX 970 and above with better power management and at the same price. I wouldn't be surprised if this happened and then they phase out the R9 290's and X's just like Nvidia are doing with the 780's/Ti's.
The point is that AMD cannot compete at the same price of Nvidia.They need to lower price down if they are giving the same performance due many other key issues.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
136
NV can mess up one generation or even two and will come out okay.

They sold for at least 1bn "worth" of faulty chips knowing that they werent reliable, consumers endured billions losses with 40-60 millions laptops that failed, if it was AMD they would have been bankrupt, on the other hand i see here critics of the 290, but this card was and is still reliable...
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
There is a huge gap between $329 and $549, something has to come in and fill the void.
 
Feb 19, 2009
10,457
10
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They sold for at least 1bn "worth" of faulty chips knowing that they werent reliable, consumers endured billions losses with 40-60 millions laptops that failed, if it was AMD they would have been bankrupt, on the other hand i see here critics of the 290, but this card was and is still reliable...

Whatever happened with that? Last I read, Apple took the damages bill, right?
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
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Whatever happened with that? Last I read, Apple took the damages bill, right?

Only apple took the bill for its customers, other brands kept silent while updating their laptops firmware to get the fans spin harder, i knew of three people who got such laptops booting windows with dead screaning, most of the consumers were unaware of the issue, worst is that the laptops often failed once the warranty periods passed, two weeks for my sister s laptop, she got a replacement only when she threatened to sue the dealer, he offered her to take the one she wants on the shelves whatever the price, he surely did so as he knew that if it was publicised hundreds customers would ask for the same, Nvidia get away with it thanks to the whole distribution chain as it would have been a financial burden for every people in the business, so the consumers did pay for the thing.

More on topic i guess that AMD are somewhat relieved in respect of said Maxwell uarch as they know that there was no architectural improvements, it s the same underlying uarch as Kepler with a few updates that adress lacks in D3D (Nvidia aknwoledged that the previous gen was lacking hardware features of DX11.1) and in some throughput operations but overall it brings no perf/watt improvement intrinsicaly, the IPC has not increased globaly and it consume the same amount in watt/operation, the power management can eventualy make illusion in the gaming area but in the professional side of things they wont get any perf/watt advantage.
 
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Feb 19, 2009
10,457
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Abwx, you do realize that the consumer/gaming market still accounts for vastly the revenue for AMD right? I don't think your claims hold up when Maxwell IS very EE for games.

If I were an AMD shareholder, I would be crapping my pants in a panic and eagerly await their response.
 

positivedoppler

Golden Member
Apr 30, 2012
1,112
174
106
Abwx, you do realize that the consumer/gaming market still accounts for vastly the revenue for AMD right? I don't think your claims hold up when Maxwell IS very EE for games.

If I were an AMD shareholder, I would be crapping my pants in a panic and eagerly await their response.

I doubt it. AMD is a much more diverse company now. They branched off into consoles, embedded, professional graphics, and microservers. Their Verizon seamicroserver contract a year ago will start factoring into their profit this and next quarter. Nvidia has done the same. I have a small amount of AMD, Nvidia, and Intel stock. Though i am the most concern about my Intel. I let the crap marinate in my pants until Thursday lol.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
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Abwx, you do realize that the consumer/gaming market still accounts for vastly the revenue for AMD right? I don't think your claims hold up when Maxwell IS very EE for games.


If I were an AMD shareholder, I would be crapping my pants in a panic and eagerly await their response.

You are right on their revenues segmentation but it is even more important for Nvidia because they are almost a purely GPU company and they are trying to regain in the gaming market what they are loosing on the professional market, their gaming products pricing reflect more their fear of AMD that anything else and it looks that their ruthless CEO has decided that they are an existential threat by initiating a competition based on prices, Nvidia, like Intel, know perfectly the business structure of their competitor, despite all critics Rory Read has made a clever plan and the competition know that AMD is on the verge of getting more means should their sales increase by 10-20%, in respect of their current revenue each 100m added revenue will generate about 35m net income, hence they need 1bn more annual revenue to be viable on the long term and that s exactly what the competition doesnt want.
 

schmuckley

Platinum Member
Aug 18, 2011
2,335
1
0
I'm just happy AMD does compete quite well in the GPU dept.
CPU..eh..well..It's past time for them to bring something to the table there.
 

tollingalong

Member
Jun 26, 2014
101
0
0
Oh, so you're telling me that if you can find a deal on used hardware, it's a deal? Wow, thank you for telling me that X=X. I never would have figured that out otherwise.

There's an i5 750 sitting in FS/FT for $70 and two unlocked 6950's for $70 each. Doesn't mean I can recommend to everyone to get an i5 750 and unlocked 6950's.

Errr… I'm not trying to belittle you but let's use some common sense here. We're not talking about i5 750s or 6950s. We're talking about a 290. 290 were out for a few months before dropping down to $200 for ref and $300 for non-ref (I got one for $280). The card still had warranty. I've had mostly positive experiences with used hardware.


Used sure you can get a good deal on them but most people don't buy used.


I don't understand. Do people buy open box? Do people buy refurbished?
 

positivedoppler

Golden Member
Apr 30, 2012
1,112
174
106
You are right on their revenues segmentation but it is even more important for Nvidia because they are almost a purely GPU company and they are trying to regain in the gaming market what they are loosing on the professional market, their gaming products pricing reflect more their fear of AMD that anything else and it looks that their ruthless CEO has decided that they are an existential threat by initiating a competition based on prices, Nvidia, like Intel, know perfectly the business structure of their competitor, despite all critics Rory Read has made a clever plan and the competition know that AMD is on the verge of getting more means should their sales increase by 10-20%, in respect of their current revenue each 100m added revenue will generate about 35m net income, hence they need 1bn more annual revenue to be viable on the long term and that s exactly what the competition doesnt want.


In the grand scheme of things, it really is Nvidia + AMD + Arm + everybody vs Intel. Having AMD around is beneficial to Nvidia and vice versa at this point. More particularly, it's everybody who uses TSC, GF, and Samsung vs Intel. Intel has a slight lead in the Fab business right now and a ever growing presence in the iGPU market. It's only a matter of time before the iGPU becomes a full blown GPU. You bet in the back of Nvidia and AMD's mind they know this. The day Intel begins their Tic Toc release of GPUs with a 1 1/2 node lead over them, it's eventually gg. AMD and Nvidia needs each other and Apple and Qualcomm to keep the pure Fab companies within a technological earshot of Intel. Actually, you can argue that the Iris Pro has already cost AMD and Nvidia revenue via the Mac Air contract. Remember, those things used to have a Geforce in it before the HD graphics and the Iris Pro. http://en.wikipedia.org/wiki/MacBook_Air

If AMD and Nvidia wants to be around in the long run, they need each other to gradually break into Intel's stranglehold in the server space and disrupt it's profit margin that's giving Intel the huge node need on everybody else. A lead that might very will one day be used in the GPU space.

I remember the good old days when you can buy a Intel Video card. Intel's had a few decade to refine their craft and today their offering is very competitive AMD's iGPU and on the tablet space and it's already competing heads on with Nvidia. Given the steady stream of cash following into Nvidia and AMD from the video cards market, I would not be shocked to see that Intel has an eye on it already. AMD and Nvidia's biggest competitor is not each other, it's Intel.
 
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f1sherman

Platinum Member
Apr 5, 2011
2,243
1
0
Nvidia because they are almost a purely GPU company and they are trying to regain in the gaming market what they are loosing on the professional market, their gaming products pricing reflect more their fear of AMD that anything else and it looks that their ruthless CEO has decided that they are an existential threat by initiating a competition based on prices

despite all critics Rory Read has made a clever plan and the competition know that AMD is on the verge of getting more means should their sales increase by 10-20%


AMD is possibly on the verge of making money.
It's Nvidia and their ruthless CEO that have to worry

That's an interesting takeaway from getting your entire $300+ lineup obsolete
 

tollingalong

Member
Jun 26, 2014
101
0
0
However, barring something completely unexpected from AMD in the next few weeks, I'm set to buy either a 970 or 980 very shortly because I have grown tired of the quirkiness of AMD's cards. I just want something that works and is quiet while still delivering top notch performance.

The grass is always greener on the other side. I've had problems with both my Nvidia and AMD cards. I don't double AMD will have something to keep their dGPU lineup going but I honestly feel that they're more focused on iGPU for the future. Nvidia is looking to add a custom bus. The long term outlook for Nvidia is much worse without an x86 license right now. IMO Nvidia would do a better job than AMD if they had one.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
136
That's an interesting takeaway from getting your entire $300+ lineup obsolete

Look at the numbers rather than trying to mislead the public by spreading innacuracies..

The 980 has 4% lead over a 290X that run at 1040, a 290 that run at 1000 is overall faster than a 970, seems that obsolete gear can compete with the brand new Nvidia GPUs line.

 

Kenmitch

Diamond Member
Oct 10, 1999
8,505
2,249
136
They sold for at least 1bn "worth" of faulty chips knowing that they werent reliable, consumers endured billions losses with 40-60 millions laptops that failed, if it was AMD they would have been bankrupt, on the other hand i see here critics of the 290, but this card was and is still reliable...

Bumpgate for those who don't know about it.

I purchased on of these laptops in question. I wound up trading it for another one with my brother in law. It wound up failing on him and of course it was already out of warranty at the time.

NVidia pretty much kept it on the hush hush for a long time. Once they finally fessed up and decided to take care of it my brother in law no longer had the laptop anymore....Dumb arse decided he'd take a hammer to it and beat it to death to somewhat offset his frustrations!

Dang I'm an email whore I guess. Looked thru my inbox and found the order confirmation 9/14/06 and it looks like the lappy in question was $1,045.78 after tax.

No company is perfect but sometimes their actions do leave a bad taste in peoples mouths.
 

desprado

Golden Member
Jul 16, 2013
1,645
0
0
I doubt it. AMD is a much more diverse company now. They branched off into consoles, embedded, professional graphics, and microservers. Their Verizon seamicroserver contract a year ago will start factoring into their profit this and next quarter. Nvidia has done the same. I have a small amount of AMD, Nvidia, and Intel stock. Though i am the most concern about my Intel. I let the crap marinate in my pants until Thursday lol.
AMD is diverse to more to lower budget.Sony and MS can never afford console to be expensive and also cannot afford to buy high performance specs and now u can see that Console are struggling so much just to get at least 30 fps on 1080p.AMD do not even own 10% of CPU or mobile market because there product is not efficient and do not perform like people expect.

AMD fire pro is far behind Nvidia quadro in term of performance ,quality and reliability .
 
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tollingalong

Member
Jun 26, 2014
101
0
0
The 290x was an ergonomic disaster at release. Obviously pushed to the limits of what AMD was able to cool. It took AIB makers to make the 290x a viable option for users, and even then, there still wasn't much room to overclock and it was still producing furnace levels of heat.

VaporX runs about as cool and uses as much power as the 780 Ti… and it over clocks well.

http://www.hardocp.com/article/2014...290x_trix_oc_video_card_review/9#.VCBRllYtseM

Yes there was a disaster when the card was released. Yes the disaster was mitigated.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
136
Bumpgate for those who don't know about it.

I purchased on of these laptops in question. I wound up trading it for another one with my brother in law. It wound up failing on him and of course it was already out of warranty at the time.

NVidia pretty much kept it on the hush hush for a long time.

Dang I'm an email whore I guess. Looked thru my inbox and found the order confirmation 9/14/06 and it looks like the lappy in question was $1,045.78 after tax.

No company is perfect but sometimes their actions do leave a bad taste in peoples mouths.

Reliability issues in the electronic industry are common but not to this extent as in this case it was fueled by Nvidia deliberately selling chips that were known to be of dubbious quality, one doesnt sell 40-60m chips without noticing that their caracteristics are lacking even in respect of previous products, they had all the gear to check the caracteristics and knew they were faulty on the long term.

One can do the maths, 40-60 millions laptops x 700$ = 28-42bn losses for the consumers and about 1bn in revenue for Nvidia for chips that should had been thrown in the trash bin, yet we have people branding Nvidia as some quality brand, wich they are not at all as proved by their past record, that is to cash 1bn they created 28-42bn losses for the consumers, do you know of any other company that has such a record..??.
 
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desprado

Golden Member
Jul 16, 2013
1,645
0
0
Look at the numbers rather than trying to mislead the public by spreading innacuracies..

The 980 has 4% lead over a 290X that run at 1040, a 290 that run at 1000 is overall faster than a 970, seems that obsolete gear can compete with the brand new Nvidia GPUs line.

So u want to compare a $4xx gpu with a $330 gpu but still a $330 gpu wins by all means.
 

Kenmitch

Diamond Member
Oct 10, 1999
8,505
2,249
136
So u want to compare a $4xx gpu with a $330 gpu but still a $330 gpu wins by all means.

Maybe you should fight back by posting some TitanZ vs 295x2 benchmarks in retaliation....I'm sure if you cherry pick the reviews you could find a couple were the TitanZ wins.

On topic:

I'm sure AMD has something in the works already. It's not like you can just whip a gpu out of thin air and produce it in a couple of weeks.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
136
AMD fire pro is far behind Nvidia quadro in term of performance ,quality and reliability .

Check the perfs before writing what is bs according to this review ;

http://www.xbitlabs.com/articles/graphics/display/amd-firepro-w9100.html

Firepro is far better, quality is as good and reliabilty is as good or even better since AMD GPUs were "tested" by litecoin miners, did you heard of problems..??..

And dont forget to give your opinion about the review and tell us by how much you estimate the Quadro advance..
 

desprado

Golden Member
Jul 16, 2013
1,645
0
0
Maybe you should fight back by posting some TitanZ vs 295x2 benchmarks in retaliation....I'm sure if you cherry pick the reviews you could find a couple were the TitanZ wins.

On topic:

I'm sure AMD has something in the works already. It's not like you can just whip a gpu out of thin air and produce it in a couple of weeks.

Bro if AMD was work in something than it would be leaked by now.They just cannot simply make a product in nights so it would take 5 to 6 months and even for Nvidia to counter.

Yes Titan Z price is far far ridiculous from Nvidia but they have learned and i am sure to say that GTX 970 is better than AMD any product that is available know expect R9 295X2 and it is much cheaper.
 

Genx87

Lifer
Apr 8, 2002
41,095
513
126
Only apple took the bill for its customers, other brands kept silent while updating their laptops firmware to get the fans spin harder, i knew of three people who got such laptops booting windows with dead screaning, most of the consumers were unaware of the issue, worst is that the laptops often failed once the warranty periods passed, two weeks for my sister s laptop, she got a replacement only when she threatened to sue the dealer, he offered her to take the one she wants on the shelves whatever the price, he surely did so as he knew that if it was publicised hundreds customers would ask for the same, Nvidia get away with it thanks to the whole distribution chain as it would have been a financial burden for every people in the business, so the consumers did pay for the thing.

More on topic i guess that AMD are somewhat relieved in respect of said Maxwell uarch as they know that there was no architectural improvements, it s the same underlying uarch as Kepler with a few updates that adress lacks in D3D (Nvidia aknwoledged that the previous gen was lacking hardware features of DX11.1) and in some throughput operations but overall it brings no perf/watt improvement intrinsicaly, the IPC has not increased globaly and it consume the same amount in watt/operation, the power management can eventualy make illusion in the gaming area but in the professional side of things they wont get any perf/watt advantage.

Im sure AMD is thrilled. You are taking Toms power information out of context and building a story in your mind where AMD doesn't care.
 
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