My favorite book is almost always the one I just read...
(I do a lot of reading)
I just read "My life in advertising" by Claude C. Hopkins. I'll tell you what -- it was inspiring. This guy was born in 1866 and practically invented half of the advertising techniques we see now. His primary message: Care about your audience...treat them with humility and love.
I also love the book "Bel Canto" by Ann Patchet. It is one of the most beautiful and heartbreaking stories I have ever read.
What's your favorite book? Read any good ones lately?
(I do a lot of reading)
I just read "My life in advertising" by Claude C. Hopkins. I'll tell you what -- it was inspiring. This guy was born in 1866 and practically invented half of the advertising techniques we see now. His primary message: Care about your audience...treat them with humility and love.
I also love the book "Bel Canto" by Ann Patchet. It is one of the most beautiful and heartbreaking stories I have ever read.
What's your favorite book? Read any good ones lately?