Been lurking this thread since it's inception. As someone who currently owns both ATI and NVidia cards...
I want ATI's new cards to be kickass so competition will drive down prices across the board. $600 for a top of the line videocard is ridiculous.
Even if ATI's new top dog card only equals the 8800GTX, they will sell millions of them to Dell, Alienware, HP, Falcon, etc. You will see tons of ads online and in print: "Our UberDuber System Now Dripping With FPS Scorching ATI Goodness! Buy This $4,245 computer NOW!!!!'
And people will.
While "we" (the enthusiasts) are really the only ones that know WTH is going on, WE are not the buying majority. OEMs are, unfortunately.
If ATI's new top dog card absolutely crushed the 8800GTX, every one of us would buy out Neweggs' stock that day...Newegg would make a mint...and it wouldn't make a hint of difference to ATI (er AMD's) bottom line.
I want an 8800GTX or ATI equivalent. For about $400. I'll wait.