yap, there are lots of them out there. only not named truebrite. each manufacturer has a name for it. i believe it's not about being glossy, truebrite is an image enhancement technology. i have an acer ferrari f19 and it's glossy with clearbrite technology.
it's like acer names the tech clearbrite, nec names it truebrite, sony may name it ultrabrite. it's called different but it's the same thing.
as aniruddha2 said, the picture quality is phenomenal. not only for games, but movies and even text. perhaps it's because of DVI? i'd take a step forward and say it's much better than an crt and i notice no lag.