Apple could make a killing if they start making laptops which run on windows 7 (not the crippled bootcamp or vmware type running) and make them hdd/ssd/ram upgradable. At least I will be first in line. What holds me back from buying a macbook is the mac os.
I have a 2011 13" Macbook Air which is running Windows 7 (ultimate I believe)
It is not in any kind of VM, the machine actually boots to Windows. There were instructions and drivers to do this on the internet, I think on Apple's website?
This machine is pretty good for Win 7 - I play Civilization 5 on this Air - it has a resolution of 1440x900, but Civ 5 is very playable when on the go.
What I don't like is that the keys don't exactly match for Windows, but it is doable. Also my audio driver does not seem to work for the speakers, but does work for headphones!
Make me an offer!
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Apple has taken the approach of making the best device possible for the consumer on the go, and still make a 25% markup. They count on a reasonable volume of sales at a very good proft. Their customer base tends to be commuting knowledge-workers (take the train to work), upper-middle income knowledge workers, students, the upwardly mobile and their offspring. Then they get a lot of birthday and Christmas business because of their huge advertising budget. Now, Samsung has currently something like a $16Billion! advertising budget, and you can see them catching up or even surpassing Apple in some markets/product categories.
The typical Windows laptops are unfortunately targeted at the lowest common denominator, where companies try to sell a huge chunk of product at low margins. This is just a different strategy from what Apple has done. (Rememberr Steve Jobs' whole design philosophy was different than all other electronics companies - I like what they have done in some areas, not in others - e.g. the little trash can Mac Pro) I went into the electronics store a few years ago and had to wade through tons of that years' mediocre Windows laptops just to find what I could live with. When I broke the screen, fixing was not worth it, I decided to get a Macbook Air and just put Windows 7 on it.
I wish Apple would make a decent Windows Mac Air, the way MS is making Microsoft Office for the MacOS.