where are the Richland benches??!!

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Zstream

Diamond Member
Oct 24, 2005
3,395
277
136
Given the volume of worthless mundane PR regurgitation that goes on across so many "tech" sites, I can't imagine they elected to make no mention of it if there was anything at all worth mentioning.

Could be the Mar 18th number was BS.

edit: I sent Sarah an email asking her about it, will post her response if I get one.

Well there are quite a few items that are never reviewed for one reason or another. Like the Lumia 920 or HTC 8x. Sometimes it appears that they have an Axe to grind or just refuse to review products.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
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Well there are quite a few items that are never reviewed for one reason or another. Like the Lumia 920 or HTC 8x. Sometimes it appears that they have an Axe to grind or just refuse to review products.

I'm sure a handful of review sites that are tightly managed by an impassioned owner or chief-editor will step in time to time and make review decisions purely based on an emotional response.

That can't be avoided when certain personality types are given too much editorial control and not enough economic motivation. (was it techreport that refused to participate in AMD's "offer" for review sites to do a staged 2-part staggered info release on Trinity? I know some relatively well regarded site did something like that...maybe I'm thinking of Alienbabeltech?)

But in general these review sites are in business for the purpose of generating revenue and as such it just doesn't make business sense for them to snub the opportunity to generate revenue over some petty personal issue between editors and product manufacturer.

However, at the same time it also doesn't make business sense for an editor to direct (invest) resources into reviewing a product that is not anticipated or expected to generate revenue for the review site that would be in excess of the incurred costs to develop and publish that review.

If a review of Richland is expected to be met with a collective "meh" upon publication, generate maybe $1k in revenue for website but cost $1.5k to produce and host the review then why pursue it if you are in the review business because you want to pay your mortgage and buy groceries?
 

CHADBOGA

Platinum Member
Mar 31, 2009
2,135
832
136
I was going to rant more about intel fanboyism and how intel cpu performance isn't that much better and that intel cpus are almost always poor value for money. but that is left for another post.

No doubt that will be a great post, that no one should miss.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
If a review of Richland is expected to be met with a collective "meh" upon publication, generate maybe $1k in revenue for website but cost $1.5k to produce and host the review then why pursue it if you are in the review business because you want to pay your mortgage and buy groceries?

The assumption here is that AMD *wants* to have Richland reviewed, and this might not be the case here.

If Richland is to generate a collective yawn, then why bother? Nvidia did the same in the past, not sending review samples to sites when their products were underwhelming. And given the amount of flak AMD received for Trinity launch, I wouldn't be surprised if they decided to give up marketing shenanigans and just let reviewers do their jobs when the products arrive on the market.
 

Ventanni

Golden Member
Jul 25, 2011
1,432
142
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Will those bastards at Intel ever rest?

Not only are they putting tech review sites under the boot and keeping them from even mentioning Richland, but they also stooped so low as to have forced AMD to delay putting it into mass production until just this month

That is a new low Intel.

And here I thought Intel was done messing with AMD after forcing Sanders to put Ruiz in as CEO. The cat and mouse game, it...just...won't...end...

How dare they!
 

Zstream

Diamond Member
Oct 24, 2005
3,395
277
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However, at the same time it also doesn't make business sense for an editor to direct (invest) resources into reviewing a product that is not anticipated or expected to generate revenue for the review site that would be in excess of the incurred costs to develop and publish that review.

I don't disagree at all but I've seen some strange reviews lately like Calxeda's ARM server, Philips Hue, some usb drive of some sort. Regardless, I agree 100% that reviews impact revenue and that is the focus. I'm just playing devils advocate
 

Homeles

Platinum Member
Dec 9, 2011
2,580
0
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Was it techreport that refused to participate in AMD's "offer" for review sites to do a staged 2-part staggered info release on Trinity? I know some relatively well regarded site did something like that...maybe I'm thinking of Alienbabeltech?
Your first guess was correct -- it was Scott Wasson over at The Tech Report. Then a bunch of people created some dumb conspiracy theory of him being butthurt and posting an article on the terrible latency issues that AMD's HD 7000 series was experiencing.

I really hate the attitude that if you're not bending over and taking it from AMD, you're biased.

Anand has called out AMD in the past for trying to control their original Phenom performance previews. Even if you don't necessarily agree with Scott's stance, it's important to speak out against companies that try to force a reviewer's hand.
 

Wall Street

Senior member
Mar 28, 2012
691
44
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I guess everyone ignored my previous post where I pointed out that Trinity was a re-badge. Is anyone really wondering what this 4 core/2 module piledriver chip with 384 GCN cores will perform like? Just overclock a Trinity A10-5800k by 300 Mhz base and 200 Mhz turbo clock and you will find out because there are exactly the same silicon.

Anand only released a two paragraph blurb about the i7-2700k because it also was just a clock bump, so there is nothing too biased about giving a "clock bump" chip little attention, especially one that is so far from the performance crown.
 
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Homeles

Platinum Member
Dec 9, 2011
2,580
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I guess everyone ignored my previous post where I pointed out that Trinity was a re-badge. Is anyone really wondering what this 4 core/2 module piledriver chip with 384 GCN cores will perform like? Just overclock a Trinity A10-5800k by 300 Mhz base and 200 Mhz turbo clock and you will find out because there are exactly the same silicon.
Richland isn't using GCN. And why are you looking at just the performance? Especially in a laptop, performance per watt and power usage are far more important metrics.
Anand only released a two paragraph blurb about the i7-2700k because it also was just a clock bump, so there is nothing too biased about giving a "clock bump" chip little attention, especially one that is so far from the performance crown.
This is more than a clock bump. There's more P-states, better turbo boost, and configurable TDP. No, it's not some revolutionary product. But it's bigger than you're making it out to be.
 

svenge

Senior member
Jan 21, 2006
204
1
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The logos printed on my Kodak printer in 23 seconds.

You're lucky. My benchmark run of those logos caused a localized brown-out of the power grid due to excess power consumption.

Not to mention that the paper was so hot while printing that I needed to put aftermarket fans on the print heads...
 
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Piroko

Senior member
Jan 10, 2013
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Idontcare

Elite Member
Oct 10, 1999
21,110
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It's really annoying when almost all the tech sites ignore AMD. Richland is arguably the biggest news of the week and none of the websites have bothered doing reviews. The only review I've seen is on a chinese website where he retrofits a richland cpu onto a trinity msi laptop. I mean since when has a new usb stick or SSD become more important than a cpu release. It seems that along with the OEMs intel has the tech sites and everyone else in their pockets these days.
I was going to rant more about intel fanboyism and how intel cpu performance isn't that much better and that intel cpus are almost always poor value for money. but that is left for another post.

AMD's response:

Hi Phil,

Thanks for your email and interest in AMD! You can expect to see reviews of products based on the 2013 AMD Elite A-Series APUs begin to appear as products hit shelves in the coming months.

Best,
Sarah

Sarah Youngbauer
Global PR Manager
AMD Communications

Visit us at:Facebook | amd.com

So, no, there isn't any conspiracy by Intel or its fanboys to keep Richland reviews off the radar. They are coming but the products are still ramping up at the moment.

Which does make sense considering the desktop SKUs are delayed until summertime after all.
 

AnandThenMan

Diamond Member
Nov 11, 2004
3,980
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Elite series? Why AMD why, first they went with the mind numbing Fusion branding, now this.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
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Elite series? Why AMD why, first they went with the mind numbing Fusion branding, now this.

TBH I kinda like it. Elite sounds better to me than Extreme.

Extreme makes me think of suicide clocking madness, balls to the wall and damn the torpedoes.

Elite makes me think of savvy, sophisticated system-level tuning and optimization.

Not that either label is actually reflected in the real-world usage of the underlying products, just saying how the "Elite" branding struck me at first blush.
 

mrmt

Diamond Member
Aug 18, 2012
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Which does make sense considering the desktop SKUs are delayed until summertime after all.

I'm expecting a huge yawn now. They could have sent the processors or at least a reference design for reviews, but instead they sent nothing. Not a good of having something worth our money on the wings.
 

mikk

Diamond Member
May 15, 2012
4,241
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From my understanding, Richland went into mass production in March (this month), so it may be some time before we seem some review samples.


From where do you heard that, do you have a source?
 

inf64

Diamond Member
Mar 11, 2011
3,864
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AMD stated (before New Year) that Richland(mobile I presume) started shipping to OEMs. Desktop version is scheduled for June,probably Computex time,along with FX performance refresh.
 

krumme

Diamond Member
Oct 9, 2009
5,956
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I'm expecting a huge yawn now. They could have sent the processors or at least a reference design for reviews, but instead they sent nothing. Not a good of having something worth our money on the wings.

Naa. Following your own good argument, thats again under the asumption the products is interesting for the consumers, the reviewers or for AMD themselves to get them reviewed.

Well the software for the mobile might be interesting and make a difference- but you have to have it in shops to make the reviews interesting for OEM, AMD and reviewer so it can translate into somethig measurable. But the hardware for Richland for the dekstop, will qualify as one of the most uninteresting x86 products ever. It doesnt, the sligtest way, even qualify for a new name.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
AMD stated (before New Year) that Richland(mobile I presume) started shipping to OEMs. Desktop version is scheduled for June,probably Computex time,along with FX performance refresh.

They booked Q1 revenue from Richland? That is good news :thumbsup:

My take-away from Sarah is that product launches are imminent, but they (AMD) weren't going to send around reference boards for reviewers to review a non-shipping product. The reviewers would review shipping product from the OEMs when it comes available. (as it should be)
 

tincart

Senior member
Apr 15, 2010
630
1
0
I'm expecting a huge yawn now. They could have sent the processors or at least a reference design for reviews, but instead they sent nothing. Not a good of having something worth our money on the wings.

Why would they want to? Even with the process improvements, Richland APU's are not going to be anything special. Semiaccurate is at least correct in that the success of the chip relies on the overall quality of the laptop products being offered with Richland inside.

"Richland improves on mediocre!" is not going to move chips. "This great laptop has a Richland APU!" will probably work a bit better.
 
Aug 11, 2008
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TBH I kinda like it. Elite sounds better to me than Extreme.

Extreme makes me think of suicide clocking madness, balls to the wall and damn the torpedoes.

Elite makes me think of savvy, sophisticated system-level tuning and optimization.

Not that either label is actually reflected in the real-world usage of the underlying products, just saying how the "Elite" branding struck me at first blush.

Yea, but it is kind of like calling the St. Louis rams an "elite" football team. It is a low/mid range product even for amd.
 

Centauri

Golden Member
Dec 10, 2002
1,628
54
91
It's low-mid for now, but AMD is putting all of their eggs in the APU basket it seems.
 
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