Nvidias record margins says that i am right.
GPU's have never been this expensive.
I had the fastest card on the planet for £345 which was a 4870X2 Dual GPU card. Id need £800-£900 today for the same card with todays prices.
If the 780ti had launched about 9 months ago then it would be less of an issue.
Price =/= margin just to clarify. If someone sold a product that cost them $10,000 to make for $10,000 there's no margin but still a high price.
Not saying that nVidia isn't making a lot of money but without knowing the exact costs per unit with regards to their current crop of cards one can only really speculate how expensive it is for them. For instance a full GK110 (Ti) might require a lot of wafers just to produce a small handful that meet their requirements, though the wafer can likely be broken down for other cards as well sometimes the high cost of a card is just related to high cost of production.
That being said with what you're looking for in a card, to max every single setting and run it beyond 60 fps in every single new game, you're on the bleeding edge of GPUs. The bleeding edge not to be confused with the cutting edge, you're positioning yourself in a spot where the cost doesn't matter as long as you get the absolute strongest card(s) on the market, but with how the industry has grown considerably in the past few years you're going to be paying quite the premium for it.
The cutting edge would be something more akin to the 770 where the price isn't too unreasonable but you still get a very good card out of it that can max out most settings with most games and still get great framerates. Don't complain about pricing (especially relative to other products) if you always want the best out there, the way nVidia and AMD have been playing lately you'll be paying more and more as time goes on as they'll sell a selectively binned card just to claim the performance title.
The growth of PC gaming and the growing number of devs and engines out there capable of stressing video cards is also another reason why you have to pay more for the best card on the market now compared to a few years ago, also all the cool new stuff the companies are developing from Mantle to Shadowplay and G-Sync.