i'm not trying to knock the asus, i just think one person saying the board is better than another should have a better argument, which is why i put the link to the expert review. passive cooling is great, in fact my lanparty expert will be running in a HTPC in my home theater, so being quiet is great. but if you are OCing everything in your case, in order for the passive cooling to do any good you better have a bunch of airflow, and lots of airflow leads to noise which takes away the cool factor the passive heatsink had in the first place. 8 phase power is great, compared to the experts 4 phase, but you'll be able to overclock higher on the dfi and still be stable, so maybe the 8 phase is too redundant. extra crap in the box? the asus comes with windvd, ooh! and a couple of useless pci slot crap. the asus board does look better, as i'm not a huge fan of the yellow everywhere, but i'm also not into case windows either. and so far x16 sli has not proven to be a big step forward, albeit a nice feature. so in sli, the asus will get a few more fps than the dfi, but with the dfi, you'll be able to overclock higher, and gain those valuable fps back, all for $50 less and readily available. if you read the original post, availability and overclocking were the 2 main points, and i think the dfi fits the bill better.