Some simply don't make enough money to plan ahead and have some savings, I feel for them, and hope they can find the support the need to ride some of this out.
There is a huge group of people that have created their own jam. They make a living wage, but feel it is too important to impress others (who really don't give a damn), by having the biggest TV, the newest high-end car, $200 jeans instead of $25 jeans, etc. Wonder how sitting at home in $200 jeans wondering where how you are going to buy groceries tomorrow is working for them.