From AMD's point of view - as long as someone buys it, I don't think they care.
The thing is, it's not been impossible to get a 480 if you want one.
I don't think these cards have been as hard to buy if you set up now in stock notifications through text.
it soon becomes evident that a $200-1000 videocard is THE last thing you should be thinking about. What you should be doing is striving to be at the top of your class, network with your classmates and others who may later help you advance in life, and participate in as many clubs as possible. By the time you are close to graduation, you have lined up a great job offer and left college with a handful of brilliant alumni that have potential to help advance your career (or start a business with you in the future). Every hour spent playing video games during this point of your life is every hour lost doing those things that will get you closer to making 6-figures and being able to easily afford $500 GPUs.
Right on, can't agree more to your comment. I'm carrying a 3.73 cumulative GPA and expected to graduate from college this fall. I major in Geographic Information System, know some programing and all that, but I hate what I'm doing. Great and genuine advice regardless. Doing well and getting straight A's doesn't mean secured financially. According to government statistics 2010, over 33,000 PhD in California are receiving Food Stamp...Surprise!!! And then there's this student debt has surpassed national credit card debt...Lucky, I'm graduating without any debt.
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Seeing there are still genuine people that shown sympathy toward the less fortunes make me think our society have not completely lost humanity. I was thinking not to say anything and come back to this forum when I need another upgrade in 3~5 years. But here’s my story for those who really understand my frustration trying to get the most-bang-for-the-buck.
I really do feel bad for giving in after waiting a month since my GPU’s breakdown started in June, slowly showing artifacts, forced reboot, and auto shut-down after playing a game in league.
So here’s a picture of my 6950 bought in May 2011, as you can see it has only 1 fan… I know nothing about GPU back then because it was my first PC build, and I’m not sure if this card is any better than the reference cooler since it only has 1 fan?
This card was running great up until May of 2016, right at the 5 year old mark, the fan would kick-in at 4000RPM+ for no apparent reason, and that’s before/after gaming. I dust-off the card regularly so the only thing I could think of is the thermal grease that needs to reapply. But I got no special screw driver to open this bad boy, and don’t think it’s a good investment to pay a few bucks ($5~10) just to open it up to replace the thermal compound. Plus I don’t have any thermal compound at home and feeling lazy to RMA to XFX for their claim of “Lifetime Limited Warranty”.
So I wait and pre-order 480 Nitro on Amazon, called them few days ago to follow-up with the update, and even I contacted Sapphire directly to check on their shipments to the US.
I contacted Sapphire Headquarter based in Hong Kong, China, and of course I wrote Chinese to speed up the process. I have to give a thumbs up to Sapphire for quick reply tho, they literally reply in 5 minutes after I send out the email.
But here’s the catch, Sapphire does not know when our Amazon RX 480 Nitro pre-order will deliver. So I will translate their first reply,
First reply,
Dear Customer:
If US Amazon have RX 480 Nitro in-stock, then you do not need to wait for the shipment from Hong Kong to US.
For detailed shipping estimate, can you please directly confirm with US Amazon?
Thank you.
Second reply,
I directly included and CC our messages to one of our US office to help assist your issue.
Dear Tony:
Please help me on this request from our customer in USA.
Thanks.
Of course, I checked the email address he send to one of the Sapphire US office, you are right, it is America Support (Althon).
So here’s my guess,
a) Sapphire does not allow giving out ETA time or shipping estimate
OR
b) Sapphire does not know when we will get our shipment, at all.
I left a message at Althon with no reply yet, and called Amazon few days ago with the representative insisting she does not know when Amazon will receive the RX 480 Nitro.
Then I laughed at myself, what does Althon supposes to know when Sapphire headquarter and Amazon don’t even have a shipping day…
I really should apologize for giving-in/giving up, and running out of my patience. Deep from my heart I truly want AMD succeed and gain market share from the gaming community.
I can’t, after all these and I can’t even play indie game such as The Banner Saga without forcing reboot/blackout, I sadly have to admit I contribute to future GPU inflation by picking up a GTX 1060 from MSI. ($300 after tax and all that, used the Visa check-out promo code to cut the cost by $15). That’s $50 premium over the 480 Nitro 4GB I ordered.
Congratulations to AMD and I, we both played ourselves. GG. Hopefully, I will get to pick the best performance-per-dollar card from you, AMD, in the next 4~5 years.
Edit: It's nobody's fault, I think. I would pick up a reference Powercolor 480 that has stayed in stock for at least 24 hours, except that I don't want because I don't feel comfortable gaming above 80 C.
Second, 480 Nitro had restock twice at Newegg but sold out in minutes, I was out and the cards came in odd time. I've signed up for NowInStock...
----------[Sapphire Update]--------------------------------------
For those who pre-order the 480 Nitro, I seriously advise to wait if your GPU still working fine, it's undoubtedly one of the best performance-per-dollar card if not the best.
Update from Sapphire Althon regarding the Amazon RX 480 Nitro:
Good Luck!