Newegg dropped the price of the Asus model to $560 today. If you ordered at the $590 price and your card is still on its way, you can get the difference back. Contact Newegg support.
Thanks from me too! Even though I already got the card, and they have no stock of $560 Asuses currently, I thought I'd ask politely. As usual, they went out of their way for me and offered $20 refund. Even apologized that it's not full $30 difference... Seriously, this is exactly why I buy my hardware from them only.