Classic form over function and cost cutting where it counts. Note how many older boards had heat-pipes going over the VRMs after some iterations of aesthetic VRM heatsink designs that failed. Even then, there were issues :
http://www.alphabetcityblog.com/2014/05/taming-gigabyte-ga-990fxa-ud3-voltage.html
Amazing that it's 2017 and we have RGB light shows, carbon aesthetics, and other goofy things slapped on the board to upsell it, yet these clowns can't manage to cool one of the most fundamental aspects of the board with proper heatsink/heat-pipes/air-flow and yet they're charging $300-400 for it. I see all this unecessary junk slapped on the boards and it looks a hellavuh lot like their causing heat insulation vs. actually allowing airflow to pass over their aesthetically pleasing non-thermally painted VRM shrines. This is what happens when consumer theatrics and lowest common denominator (
Ohhhh flashy lights and carbon and _____ ) rule a market for too long. This platform is drawing far more wattage than previous boards and the cooling on crucial board components looks like a joke compared to the past. To be fair, the threadripper boards seem to be plagued with equal if not worse madness as there's even less space to play with and thus even smaller surface area on the VRM metal art. Mainboards used to even have heatpipes on the backside of the boards in these areas.... No more of that. Now everything has worthless tacky carbon shrouds and heat insulating aesthetics thrown atop. It's like the blinged out ricer scene of the 90s but for mainboards. All looks and no performance. With crap like this, I'm even thinking of giving 8+ core count platforms a year or so of refinement before giving them a look. What a clown show.
Just..