yep everyone here has good points...basically what it comes down to is that AMD has a good fab process, therefore they are getting good yields, which means lower costs. Also of course AMD is still playing 2nd fiddle to crapzilla, and are trying to grab as much market share as they can. What can i say, they got me in! But all their chips are so cheap, if you arent eating at the soup kitchen you might wanna grab a tbird and oc the shiznit out of it