Hmm, at that price, might be worth trying out.
i5 6500 - $205
Gigabyte H170 Gaming - $95
http://www.newegg.com/Product/Product.aspx?Item=N82E16819117563
http://www.newegg.com/Product/Product.aspx?Item=N82E16813128863&cm_re=H170-_-13-128-863-_-Product
Not counting rebates or shopping around, comes to $300 even. Less $124 from what AMD would have cost, leaves $176. $176 more for a build that will likely last a few years and you get a modern feature packed H170 chipset with ALC 1150 and all the trimmings. If you keep the box for a year it works out to slightly under an extra $15 a month.
You don't need an extra cooler for this build, you don't need to fiddle with overclocking, you slap it together and its done. So, why choose AMD?