RussianSensation
Elite Member
- Sep 5, 2003
- 19,458
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Market saturation.. I have yet to see a card that justifies upgrading my GTX260 and keep in mind that those older cards do not poof out of existance. Even a shrinking market (lower amount of sales) in reusable non perishables is an indication of growth as each sale that isn't meant to replace a broken unit is a slight increase in the percentage of the population who owns such a non perishable.
If 100 new consumers buy 18 desktop PCs, 44 buy laptops and the rest buy smartphones and tablets, that's a decrease in growth of desktop PC that used to sell 45 new desktop PCs to 100 new consumers just 3 years ago. Using your definition of growth, you can never have negative growth. Declining growth means that less desktop PCs are going to be purchased than last year. Even if this forecast by Forrester research is way off, the social trends all point to less and less people caring about desktop PCs.
As new people are born, the share of desktop PCs over the entire market will dwindle until it reaches single digits. Unless desktop PCs reinvent themselves, 100 new people born this hour and the next hour and the next hour will buy less and less desktop PCs when they grow up, making this market segment primarily a workstation/server/heavy computation-based/hardcore gamer platform only.
The glamour behind desktop PCs has faded.
Owning a desktop today means:
- Higher power consumption in a world where everyone is trying to become more eco-friendly;
- Buying a device that no longer fits the world's lifestyle changes. Students can't take desktops to school. Being tied to your desk, house, in a world where people travel more, telecommute, and employers allow employees to work anywhere.
- Buying a device that is no longer trendy: Ask kids today what devices they want: laptops, tablets, smartphones, consoles. Almost none of them want a desktop.
You no longer represent the new generation of consumers that drives market trends. Most of us desktop PC gamers are stuck in the past, in an era where performance was the most important factor. The new generation of consumers wants trendy mobile devices. Even if you and I prefer gaming on the PC is irrelevant since we now represent a shrinking market niche that I spoke earlier about. Over time, unless the trend is reversed, the desktop PC is going to become more and more specialized for people who really need/want the extra processing power. For everyone else, laptops, tablets, smartphones will be fast enough and good enough to perform 99% of all their tasks.
For most people in 5-10 years from now (and even today), it already doesn't make any sense to buy a desktop PC. They'd much rather get a laptop/tablet/smartphone + console for games. This is because if you buy a desktop, you can't work anywhere outside your house. In today's global economy, with laptops powerful enough for everything but heavy computation and games, the importance of desktop PCs is diminishing greatly. PCs are like "trains/trucks" of the global economy while the majority of the world will soon be driving cars (laptops/tablets/smartphones).
The reason this transition didn't happen sooner was because most mobile devices even 3-5 years ago were simply not good enough. We are going to see an accelerated transition to mobile devices, which means if people who own a desktop today are going to buy a laptop, they are never going to bother with a desktop again. Once that consumer gets a laptop, chances are they'll find out it's good enough for 99% of everything they do, while giving them an unbeatable advantage of convenience and portability.
If by 2020, we'll be able to purchase 85 inch 33 megapixel TVs and have consoles fast enough to drive those, then the desktop PC will have even less and less advantages over consoles. Right now, I wish we could buy a 2560x1600 24 inch PC monitor for $199-299. But even now, to get an amazing PC desktop experience, it costs $1200+ to get a 2560x1600 30 inch LCD......that's not helping.
On the other hand, consumers today can easily get a 59-60 inch plasma TV for $1000 and be easily immersed in a screen 2x the size! What most PC gamers haven't realized is that for a lot of people, gaming on a 1080P 60 inch TV is more satisfying than gaming on a 30 inch 2560x1600 LCD monitor. And yet, that same 30 inch PC screen now costs more than a 60 inch plasma. Now imagine going out and buying a 60 inch plasma for $1000 and a $1000+ 30 inch PC monitor. Most people aren't going to do that.
The current generation of console gamers are going to replace their 360/ps3 and wii with next generation of consoles and continue to game on larger TV screens. As each new generation of kids are born and are drawn towards smartphones/tablets/laptops and consoles, the importance of desktop PCs will continue to dwindle, even if the desktop PC market grows slightly. I am not saying that PC gaming is going to die. I am saying that for most developers, the mobile gaming market segment is going to grow exponentially; and that's where development $$ will go.
Less than a month away from 2012, I can't think of any "big" exclusive PC gams to come out next year outside of Diablo 3 and Starcraft 2 expansion. Already now, the year 2012 on the PC doesn't look very promising. You said it yourself, you see no reason to upgrade your GTX260.
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