I tend to put a lot of trust in the AT reviews, BUT with a couple caviats:
First of all, in the past there was some "bad blood" between AT and ABit... I think it had to do with difficulty getting free hardware to test or in a timely manner or something. It used to be the kiss of death in these forums to admit to using ABit anything . I'm not sure there is such an issue today.
Secondly, AT reviews are weighted VERY heavily on price. Sometimes I have had the impression that price was given way too much consideration in evaluating which hardware performs the best.
Finally, I think it is important to note that AT reviews DO NOT test hardware for reliability over time or construction methods (except for connector loacations and heat removal capabilities.
Wether it is popular to believe it or not, MSI, BFG (and others) are mass producers of designs originating elsewhere. I work in the electronics insustry as a hardware design engineer and do know of what I speak when it comes to OBVIOUS shortcuts in hardware manufacturing (cheap connector mounts, poor soldermasking, component mounting, quality control issues, selection of generic ICs and discrete parts, etc.) I have found that AT reviews tend to assume "they're all the same" unless they flatly fail a test. I do not agree with this perspective. I believe a simple visual inspection by a qualified individual would point out MANY differences in manufacturer's products that are not addressed in many AT reviews.
It is my opinion, that an ASUS or an ABit board, (re)designed, tested and supported 'in-house' is a tangible benefit and you are getting what you pay for (within limits). It isn't just a name you pay more for.
But even with all this said, I like and find very helpful the AT reviews and hope they never end. With an AT review in mind and a trip to the store to actually see the component in question, aided with the experiences posted here.... we at AT have great resources at our disposal to make great buying decisions.
The components manufactured by licensed companies are in the vast majority of cases very functional and will make for a happy customer.... I just don't tend to agree that (in general) is is going to be the highest quality hardware available.
YMMV
-Sid