Haswell's idle at 800MHz, Ivy & Sandy Bridge at 1600MHz. If set up properly with an appropriate matching PSU (ie sub 500w), desktop's can be very efficient. If I remove my discrete GFX card (about 10w idle), I can get my i5-3570 down from 35w to just 24-25w idle and that's idling at 1.6GHz. Many mini-ITX + Haswell based Pentium / i3 + a single stick of low-voltage RAM & 1x SSD + efficient 60-160w PSU are sub 20w idle. And that's the "big cores" - the Atom's are almost into single digits. Likewise, below a certain level, a laptop's screen + motherboard + HDD draws more than its CPU when idle.
A lot of it is also PSU dependent, ie, if you have a 1000w PSU, then a 30w idle will be 3% load, and efficiency at those figures are pretty poor often down to just 60-70%, ie, 30w DC @ 60-70% efficiency = pulling 43-50w AC at the wall. Conversely, with a much lower wattage PSU of 80-90% efficiency at 30w load will be nearer 33-38w AC at the wall. This is partly why you see "special" reviewers of Mini-ITX rigs testing it with 1200w PSU's moaning about high idle power get rightfully bashed... Of top of that, some motherboards can draw up to 15w more than others. LED monitors can draw 10-15w less vs older LCD with CCFL lamps at same brightness, etc. 2.5" HDD's can draw 3-4w less than 3.5" drives (and 5,400rpm less than 7,200rpm, etc). TV cards for HTPC's can draw up to 6w each. LoVo (1.25v) RAM vs standard 1.5-1.65v can be 2-3w per stick difference, etc. Add on any USB devices plugged in permanently (hubs, desk lamps, speakers, etc).
Total idle power consumption is really an appraisal of every component in the system, and it's really not worth replacing an Ivy Bridge with a Haswell (or standard RAM with LoVo, etc) purely for that purpose, as if you aren't overclocking you could mimick the same effect by undervolting (-0.05 to -0.1 offset lowers the idle voltage too), and you certainly wouldn't get your money back on a 2-5w difference in any reasonable time-frame. Best thing is to hang on until you upgrade, then when you do, make a point of picking reasonably priced green components / choose motherboards which draw the least, etc.