Power users and gamers require things 90% of the people in the world do not.
When I make this board for a friend in college who needed an upgrade from a P1 so she could run AutoCAD, it didn't matter that it has no OC options.
It didn't matter that I could pay double the money and get _maybe_ 10% more overall performance.
It didn't matter that it didn't have good onboard sound.
It didn't matter that it didn't have USB2.
It mattered that I knew, after I replaced the battery , that it was going to WORK, and keep WORKING.
That's it. It has an AthlonXP 1.4GHz that will likely never be stressed, and an amazing GF4MX 440, simply because I didn't know for sure she wouldn't try some light gaming here and there.
My dad has the same thinking. He got his K7S5A rev 1 for $65 (the highest I've ever seen it) to try it out. Almost two years later, and many hardware changes, it has run like a top, and for email, web, occasional DivX and MP3 ripping, it is great. He doesn't plan on getting a different mobo for himself or any machine he makes until he has to change processor families.