they're probably so big now that they need a whole board to decide to remove any parts of their offerings. And then there's a period which it must remain after that decision has been made. The tape is probably very red there.
I just use the Speed Dial as my start page... let's me pick where I intended to go with a single click. I think what you people mean by a "start page" is a "news" page.
I think its more than that, they want to be able to customize it (choose what news), message notifications, as well as have functionality like chat (don't have to use the client program), multiple weather feedback, and other features. All of that without needing other programs or having to go check the individual website.
The more I think about it the more baffling it is. Also, why Google didn't make this one of the key aspects of +, and also why they took this concept and went way overboard with it with Wave (actually the problem with wave is they were trying to force amalgamation of stuff when people would prefer simpler separate but condense stuff like iGoogle offers, they don't want to have their e-mail/IM/everything else just thrown together where they have to sort everything), and now they're basically shuttering this. I think the biggest issue is they didn't do enough to market this. I think there's a lot of people that would have used this instead of Yahoo if they'd have known about it.
Yahoo is just a clusterfuck mess compared to this. Ads all over (and often big annoying ones if you don't use AdBlock). Lots of pointless video for 30 second news so they can put a 30 second commercial in front. Poor interfaces (I used to visit their Sports section but its a mess now too, and way too much garbage, which wouldn't be too bad if it wasn't for the fact that the interface makes it hard to tell what's worth it and what isn't).