Ah! A thread for price-cut vampires like myself!
I've been thinking about that.
Without starting a political flap -- knowing that a former Secretary of State will AGAIN testify before Congress on the issue -- it seems like Benghazi.
Either the flap over the spec will "stick," or it will only amount to a hilla-beans. And the structure of the market for graphics cards has a lot to do with "sticky prices." This is parallel to Intel's ability to fix the price of a CPU at a certain level or higher until the product is "out of stock" and no longer sold by resellers.
There are going to be at two competing effects among potential buyers and consumers per the 970. On one side, a chicken-little component will "flee" the 970 to an AMD card, or they will spend more on a 980. This latter decision will be affected by their "budget-line" and "preference" in indifference trade-offs between a graphics card and "all other s***."
Another group may see the publicity, view several performance reviews, examine their need (present and future) for 4K and other things, and jump on the bandwagon. So, like the "substitution" effect in the classical economics model, it can cut both ways.
Ultimately, NVidia and the card-makers are going to exert some pricing control from their end.
I can hope, but I'll only hold my breath before so long.