The real problem is that republicans run almost exclusively on white identity politics, but white people like white identity politics! I mean think about it, what was the last substantive proposal republicans ran on that wasn’t identity politics based?The real problem is that if you stick to topics that matter like healthcare, economy, and infrastructure people will say you are boring and tune you out. To get people to listen you MUST talk about things they identify with. Modern campaigning is basically just trying to make the candidate look like they identify with as many people as possible while alienating the minimum possible. There is nothing left of our political system but identity politics, because people literally don't care enough about the things that matter to go vote over them, but they will get out there and vote over something they identify with.
Exactly.
White identity politics are unpopular, but they are popular enough that when combined with a system rigged in their favor Republicans can run with them and win.