And they have a contest going on through the end of the year. No puchase necessary.
link here
Hmmm... I wonder if they have winning allowances for the the folks who don't want to register for service but still ant to play the no purchase necessary path (separate link -
here)
By the way, this is just like the instant win flash game they had on epicurious.com. I caught them in a mild lie where they suggested that you had a chance to win by blowing out the right combination of candles to win a prize. When in reality, the SWF was actually named, "loser.swf" - there was no possible combination of candles in the flash game. You already lost without "playing them game"
They mailed me a gift card Williams& Sonoma for helping them "catch their mistake." Yeah, right, more like a bribe.
Anyway - look in the HTML source for <param name="movie" value="flash/instant_lose1.swf"> - yup, you're a loser before you play.