- Oct 9, 1999
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Originally posted by: HendrixFan
"Finally, it is indicative of monopoly power that Microsoft felt that it had substantial discretion in setting the price of its Windows 98 upgrade product (the operating system product it sells to existing users of Windows 95). A Microsoft study from November 1997 reveals that the company could have charged $49 for an upgrade to Windows 98 ? there is no reason to believe that the $49 price would have been unprofitable ? but the study identifies $89 as the revenue-maximizing price. Microsoft thus opted for the higher price."
Now these are FACTS in the case, and the findings of fact were completely upheld by the appellate court.
Isn't part of the point of running a business to make profit????????? I mean, if you can charge $89 for a piece of software, why not??? I remember paying $89.95 for the Windows 95 upgrade when it FIRST came out in August of '95. Did I bitch, nope...not one bit.
Companies are out to make a buck. GM and Ford make upwards of $8,000 to $9,000 profit on their Suburbans, Escalades, Navigators, and Expeditions. Could they be profitable by making a $5,000 profit on the vehicles, sure...but they price it at what the market can bare.
I sure as hell wouldn't sell something on Ebay for a "Buy it Now" price of $49.95 if I knew I could get $90 for it.