Wired Interviews Samsung: 'It’s Unreasonable That We’re Fighting Over Rectangles'

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
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Aug 23, 2003
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http://www.wired.com/gadgetlab/2012/07/samsung-chief-product-officer-q-and-a/

It's nice to hear a little more from the company than the typical PR spiel. My favorite parts:

Kevin Packingham: The two parts of the company, they’re extremely isolated. There are times when I’m absolutely appalled that we sell what I consider to be the most innovative, most secret parts of the sauce of our products to some other manufacturer — HTC, LG, Apple, anybody. And they [the components groups] are like, ‘Look, that’s none of your business. You go make your mobile phones and if you’d like to use our components, that’d be great.’

......

In some cases, for most of us in the industry, it’s defying common sense. We’re all scratching our heads and saying, “How is this possible that we’re actually having an industry-level debate and trying to stifle competition?” Consumers want rectangles and we’re fighting over whether you can deliver a product in the shape of a rectangle.
 

ponyo

Lifer
Feb 14, 2002
19,689
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Sounds like typical PR piece to me. Samsung sells commodity components to their competitors. It's stuff companies could get elsewhere if Samsung refused. It's not some secret high tech special sauce. It's commodity. The high tech special sauce stuff, Samsung does keep to itself for short period. Top of the line S-AMOLED and Exynos/Mali are not sold their competitors. Only about year later do Samsung make these available to others. By then Samsung has new top of the line S-AMOLED and Exynos/Mali and it's exclusive to Samsung products.

As for rectangles, I agree with him but Apple is just playing the system. Jobs learned and saw they could patent all these ridiculous things so they started early on to patent so not to repeat the Mac mistake. It's utter BS but Apple didn't make the rules.
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
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Aug 23, 2003
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As for rectangles, I agree with him but Apple is just playing the system. Jobs learned and saw they could patent all these ridiculous things so they started early on to patent so not to repeat the Mac mistake. It's utter BS but Apple didn't make the rules.
It sounds like most companies had a gentleman's agreement about how to make the patent system work fairly. Then patent troll extraordinaire Apple comes along:

Packingham: In the current environment, there’s just one company that’s firing the first shot consistently. Most everybody else seems to be getting along really well. There are a few areas where there has been some contention recently, but if you look at those areas of contention, they were legitimate and people were able to come to terms, business terms, that were reasonable. That’s the way the system should work.
 

Phokus

Lifer
Nov 20, 1999
22,995
776
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Sounds like typical PR piece to me. Samsung sells commodity components to their competitors. It's stuff companies could get elsewhere if Samsung refused. It's not some secret high tech special sauce. It's commodity. The high tech special sauce stuff, Samsung does keep to itself for short period. Top of the line S-AMOLED and Exynos/Mali are not sold their competitors. Only about year later do Samsung make these available to others. By then Samsung has new top of the line S-AMOLED and Exynos/Mali and it's exclusive to Samsung products.

As for rectangles, I agree with him but Apple is just playing the system. Jobs learned and saw they could patent all these ridiculous things so they started early on to patent so not to repeat the Mac mistake. It's utter BS but Apple didn't make the rules.

It's.... not a commodity. That word doesn't mean what you think it means. If Apple could get it anywhere, then they would have absolutely no reason to get it from Samsung.
 

Mopetar

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Jan 31, 2011
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What an idiot. He apparently has no understanding of design patents (or is at least being willfully ignorant for PR purposes), but worse still is whining about another division of his own company without actually doing anything constructive about it. If he really believes that Samsung shouldn't be selling components to other companies he should present his case to his bosses and show that it makes more financial sense for Samsung to only supply themselves. Most company's wouldn't tolerate behavior from a mid-level guy calling out the company like that.

Then patent troll extraordinaire Apple comes along:

As Inigo Montoya would say, "You keep using that word. I do not think it means what you think it means."

Please explain how Apple is a patent troll when they actually produce products based on the patents that they have.
 

Mopetar

Diamond Member
Jan 31, 2011
8,005
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It's.... not a commodity. That word doesn't mean what you think it means. If Apple could get it anywhere, then they would have absolutely no reason to get it from Samsung.

They can get it from anywhere, but they still might choose to get it from Samsung for a variety of reasons:

1) Cost. If Samsung will give them the best price, why buy from someone else?

2) Quantity. Odds are, Samsung is one of the few vendors that can deliver to Apple in the kinds of quantities that they want to work with.

3) Reliability. Samsung has a good track record and can get Apple what they want and on time.

4) Quality. Samsung probably produces a product of higher quality than many other manufacturers.

More than likely, it's some combination of the above factors (in addition to others that may exist) which lead Apple to continue to do business with Samsung.
 

Mopetar

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Jan 31, 2011
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Is it me, or has this subforum turned into the politics and news of electronics?

Is it really worse than any of the other high traffic forums? CPUs and Video Cards have a lot of the same bickering between camps (Intel vs. AMD, AMD/ATI vs. nVidia) and a similar amount of news stories and posts that could be regarded as "political".

Maybe there's just more of it here, because really, smart phones are pretty simple, and even a lot of the more technical stuff is pretty well documented or easy to do. Want to jailbreak an iPhone. Well documented elsewhere and pretty easy to do. Same for rooting whatever Android phone you have. Also, all of the major mobile operating systems are pretty polished, so there aren't going to be a lot of users experiencing weird issues and posting about them on forums.
 

dagamer34

Platinum Member
Aug 15, 2005
2,591
0
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Is it me, or has this subforum turned into the politics and news of electronics?

It's not as if desktop and laptop computers are setting the world on fire. This subforum would probably be better renamed "Tablets and smartphones" anyway.
 

shurato

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Sep 24, 2000
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What an idiot. He apparently has no understanding of design patents (or is at least being willfully ignorant for PR purposes), but worse still is whining about another division of his own company without actually doing anything constructive about it. If he really believes that Samsung shouldn't be selling components to other companies he should present his case to his bosses and show that it makes more financial sense for Samsung to only supply themselves. Most company's wouldn't tolerate behavior from a mid-level guy calling out the company like that.



As Inigo Montoya would say, "You keep using that word. I do not think it means what you think it means."

Please explain how Apple is a patent troll when they actually produce products based on the patents that they have.

Do you honestly believe he was just shooting from the hip with that comment? We're talking about the giants of the industry here. No one is going to call out their company especially the size of Samsung. If you ask me everything he said was probably deliberate and rehearsed beforehand.
This is obviously a PR piece.
 

shurato

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Sep 24, 2000
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Is it me, or has this subforum turned into the politics and news of electronics?

To be honest, that is really the main reason that's interested me to this forum in the first place. I can get all my other technical specific musings of my specific device on a different forum specifically geared toward that brand/OS, etc. The public discourse here is mostly civil and thought provoking and actually brought me out of semi lurking to tell you the truth.
 

MrX8503

Diamond Member
Oct 23, 2005
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I can make a rectangle out of Legos. Does that mean it looks like a phone? It's not as black n white as rectangles. What a lame excuse.
 

Mopetar

Diamond Member
Jan 31, 2011
8,005
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Do you honestly believe he was just shooting from the hip with that comment? We're talking about the giants of the industry here. No one is going to call out their company especially the size of Samsung. If you ask me everything he said was probably deliberate and rehearsed beforehand.
This is obviously a PR piece.

What company has a rehearsed PR bit that makes another part of their company look incompetent? I'd agree with you about playing off the design patent part, but other part can't have been deliberate.

That would be like an executive at Microsoft in the Xbox division calling the Office department idiots for something they did or pointing out something unfaltering about them. It makes the company look bad and smacks of petty internal politics. At the very least it's unprofessional.
 

shurato

Platinum Member
Sep 24, 2000
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What company has a rehearsed PR bit that makes another part of their company look incompetent? I'd agree with you about playing off the design patent part, but other part can't have been deliberate.

That would be like an executive at Microsoft in the Xbox division calling the Office department idiots for something they did or pointing out something unfaltering about them. It makes the company look bad and smacks of petty internal politics. At the very least it's unprofessional.

How does it make it look like the other part of the company is incompetent? To me it just reinforces the idea that it makes the company look shrewd and calculating in their business decisions. We can just agree to disagree. Not trying to argue on one tiny aspect of the bigger picture here. We just have a different perspective. I don't see this for face value because I tend to think theres a hidden agenda or meaning behind these types of things.
 

Dari

Lifer
Oct 25, 2002
17,134
38
91
Sounds like typical PR piece to me. Samsung sells commodity components to their competitors. It's stuff companies could get elsewhere if Samsung refused. It's not some secret high tech special sauce. It's commodity. The high tech special sauce stuff, Samsung does keep to itself for short period. Top of the line S-AMOLED and Exynos/Mali are not sold their competitors. Only about year later do Samsung make these available to others. By then Samsung has new top of the line S-AMOLED and Exynos/Mali and it's exclusive to Samsung products.

As for rectangles, I agree with him but Apple is just playing the system. Jobs learned and saw they could patent all these ridiculous things so they started early on to patent so not to repeat the Mac mistake. It's utter BS but Apple didn't make the rules.

Actually Samsung does sell their top of the line processors to other manufacturers. Namely, Chinese smartphone manufacturers. Meizu comes to mind for the processor. The OLED stuff is sold via another Samsung subsidiary.
 
Feb 19, 2001
20,158
20
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People who want to hate on Apple always break this down into rectangles and squares. But we've been over this hundreds of times.

there's lots of comparisons like TouchWiz and iPhone UI. that's what's being discussed, not freaking rectangles.
 
Oct 25, 2006
11,036
11
91
People who want to hate on Apple always break this down into rectangles and squares. But we've been over this hundreds of times.

there's lots of comparisons like TouchWiz and iPhone UI. that's what's being discussed, not freaking rectangles.

You mean the pictures where the iPhone is shown with the homescreen, and the Galaxy Phone is shown with the app drawer open?
 

MrX8503

Diamond Member
Oct 23, 2005
4,529
0
0
People who want to hate on Apple always break this down into rectangles and squares. But we've been over this hundreds of times.

there's lots of comparisons like TouchWiz and iPhone UI. that's what's being discussed, not freaking rectangles.

Exactly. It's not about rectangles, but they'll keep barking that endlessly.
 
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