Originally posted by: guyver01
Originally posted by: GagHalfrunt
Originally posted by: BroeBo
people can't take a joke anymore. losers. pfftt.
It's not a joke, it's truth in advertising. Consumers are protected from being mislead through false advertising, wordplay, bait and switch and 1,000 other dishonest tricks. The bottom line is: If you say you're giving something away, you damn well better give it away or you're completely exposed to a law suit.
The lady with the candy bar is almost certainly going to win or the station will settle the case for a fairly large sum. They promoted a 100 Grand giveaway, the FCC doesn't take kindly to stations promising things on the radio and then not coming through. I'd much rather be her lawyer than the lawyer for the radio station, they're screwed.
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
advertising must be truthful and non-deceptive;
advertisers must have evidence to back up their claims; and
advertisements cannot be unfair.
What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:
is likely to mislead consumers acting reasonably under the circumstances; and
is "material" -
that is, important to a consumer's decision to buy or use the product.
How does the FTC determine if an ad is deceptive?
The FTC looks at the ad from the point of view of the "reasonable consumer" - the typical person looking at the ad. Rather than focusing on certain words, the FTC looks at the ad in context - words, phrases, and pictures -to determine what it conveys to consumers.
The FTC looks at what the ad does not say - that is, if the failure to include information leaves consumers with a misimpression about the product. For example, if a company advertised a collection of books, the ad would be deceptive if it did not disclose that consumers actually would receive abridged versions of the books.
based on this... she wins, hands down