AMD has never claimed steamroller to be 30% faster than piledriver or bulldozer on an ipc level. They did claim steamroller to be 15 to 30% more energy efficient compared bulldozer. During that slide they showed a redesign bulldozer core with a high design library (instead of being drawn by hand) that took 30% less size for the fpu unit (remember you still have the interger unit, interface, and l2/l3 cache which take up a huge part of the die.)
And even then amd uses the word up to 30% (15 to 30%) and they are comparing cpus from generation 1 (bulldozer) and generation 3 (steamroller) skipping the gains from generation 2 (piledriver) to make the numbers look better.
Image is here
Anand talks about this and other slides here
http://www.anandtech.com/show/6201/amd-details-its-3rd-gen-steamroller-architecture/2
I think THE message is getting lost because AMD conflated this information (the embedded slide above and its related technical details) with that of the release of information regarding steamdriver capabilities.
If we read the anandtech link provided above in which Anand discusses this information you will note he states the following at the end of that segment:
Anand Lal Shimpi said:
We won’t see these new libraries and automated designs in Steamroller, but rather its successor in 2014: Excavator.
In other words, even in the best-case-scenerio regarding the optimistic implementation of high-density libraries and so forth it won't be included in steamroller, it was all targeting excavator.
And on the topic of Excavator, AMD still kinda mentions it, but in a bad way as Excavator (and all of the bulldozer microarchitecture line) fall on the left-hand side of the following AMD "refocusing" slide - excavator does not have a place at AMD when it comes to AMD's focus on the right-hand side priorities:
^ you don't transition from the "From" side to the "To" side by continuing to invest money into products that fall under the umbrella of the "From" side...that money must be redirected into the product development of those products which fall on the "To" side of the slide.
And with layoffs and cost reductions happening in parallel, that makes even less resources available for AMD to enable their priorities on the "To" side. There simply is no room or resources at AMD to justify completing Excavator. I saw this happen at
SUN when they cancelled Rock (I worked on Rock on the foundry side of that equation, they took it through to silicon in hand before cancelling it).
It would be insanity for Rory to externally argue the case that AMD is downsizing and refocusing their even more limited resources towards jaguar-based product derivatives only to then internally continue shoveling money at products on a now deprecated roadmap that includes excavator.