How so? Actively cooling the VRM's by way of pads, and more aggressive fan curve is exactly what was needed.
Because it is a half baked idea and even attempt to solve the issue.
#1. They should take responsibility for their error by pulling the bad units from the market and fix them.
#2. They let nobody know about the problem. You buy a 450 or 700 dollar card from amazon and install it, the only way you are going to know about this problem is if your card burns up and you google it.
#3. Even their solutions are a bunch of crap. You buy a card because of the low heat low noise, then find out due to bad design on their part you install the update bios. Boom, you now have the noisiest 1070-1080 there is and your boost is turned off. But wait there is more you also get to tear apart your new card and install crap they didn't bother to put it to save 4 cents per unit.
Or you mail off your brand new card to have them repair their mistake. What do you get for going through all this trouble on your $700 purchase, NOTHING. No credit, no discounts, no rebates...NOTHING, way to own up for going over the edge cheap in your card design.
I mailed my card off, back to Amazon and exchanged it for a Asus strix.