WSJ says 8" iPad being tested

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Pliablemoose

Lifer
Oct 11, 1999
25,195
0
56
In the case of a 7-8" 4:3 iPad though you are talking something roughly kindle size (and weight?) which means better one handed operation but more screen real estate (though not much more resolution) compared to the iPod Touch. The onscreen keyboard could be problematic though

I've caught myself typing with my pinky fingers on the 7" tablets I use.

I don't think another inch would change that, typing on these things is a challenge.
 

randomlinh

Lifer
Oct 9, 1999
20,846
2
0
linh.wordpress.com
All I want is a <$300 good ~7" 4:3 tablet. The TouchPad Go would have been it.. had webOS actually not fell into a black hole. Someone bring this hardware and put android or iOS on it.
 

Patranus

Diamond Member
Apr 15, 2007
9,280
0
0
Too lazy to do the math but a 8" iPad would be what, roughly as wide (in landscape) as the current iPad?
 

micrometers

Diamond Member
Nov 14, 2010
3,473
0
0
I've always thought that the smaller than ipad-sized tablets were in a kind of awkward nether region between tablets and phones. The screens were never quite big enough to comfortably use like I do my ipad, yet they are still too big to really be that portable. I feel that I still wouldn't carry one around with me, and yet I would rather use my ipad than squint at the smaller tablet when at home. I really can't understand why people get that excited about them.

I always thought that 7" was a fine size, it was just that the resolutions were way too low. the Nook Color I like a lot, but it quickly gets blurry since the resolution is like 1024 x 600.
 

Medu

Member
Mar 9, 2010
149
0
76
If the iPad3 is in short supply due to low yields on the screens this might be Apple's way of solving that issue- a cheaper model with a less advanced screen which is easy to produce.
 

Brian Stirling

Diamond Member
Feb 7, 2010
3,964
2
0
If Apple does release this 8" tab as indicated the price with determine the marketing intent. If priced at Apple norms, say $500ish, then they are looking to make a profit from it, but if they price it much lower, say $350 or less, then they are trying to kill off Android. If they do price it at the low end they may very well kill of Android in the tablet space.


Brian
 

Pliablemoose

Lifer
Oct 11, 1999
25,195
0
56
If Apple does release this 8" tab as indicated the price with determine the marketing intent. If priced at Apple norms, say $500ish, then they are looking to make a profit from it, but if they price it much lower, say $350 or less, then they are trying to kill off Android. If they do price it at the low end they may very well kill of Android in the tablet space.


Brian

Why would they price an 8" tablet the same as a 10" tablet?
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
Why would they price an 8" tablet the same as a 10" tablet?

They wouldn't. If they launch an 8in iPad at 499, then the 9.7in iPad 3 will see a price jump of at least 100 bucks, starting at 599. I can see Apple launching an 8in iPad at 399, but not much lower. They're shooting to kill Android will litigation and lawsuits, not competitive products. Plus, they want to protect their 'premium' brand. If they launched a low cost iPad, that would be in jeopardy.
 

TheStu

Moderator<br>Mobile Devices & Gadgets
Moderator
Sep 15, 2004
12,089
45
91
They wouldn't. If they launch an 8in iPad at 499, then the 9.7in iPad 3 will see a price jump of at least 100 bucks, starting at 599. I can see Apple launching an 8in iPad at 399, but not much lower. They're shooting to kill Android will litigation and lawsuits, not competitive products. Plus, they want to protect their 'premium' brand. If they launched a low cost iPad, that would be in jeopardy.

Um, have you seen the $0 3GS and $99 iPhone 4??

Tim Cook is on record saying that they do not want to offer a price umbrella for competitors to exploit.

The iPad is already a premium product at a not so premium price. Remember when everyone assumed that the iPad 1 would cost $999?
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
Um, have you seen the $0 3GS and $99 iPhone 4??]

Tim Cook is on record saying that they do not want to offer a price umbrella for competitors to exploit.

[\quote]

The 3GS and 4 did not debut at 0/99 dollars. They trickled down to those price points after newer models were introduced, preserving their premium brand status.

IMO, its a good decision to filter down your previous flagship device to the lower market segments than to develop a budget device, with a difference set of specs, to sell for cheap for 3-4 months. Something a few Android manufacturers could learn from.
 
Last edited:

TheStu

Moderator<br>Mobile Devices & Gadgets
Moderator
Sep 15, 2004
12,089
45
91
Um, have you seen the $0 3GS and $99 iPhone 4??

Tim Cook is on record saying that they do not want to offer a price umbrella for competitors to exploit.

[\quote]

The 3GS and 4 did not debut at 0/99 dollars. They trickled down to those price points after newer models were introduced, preserving their premium brand status.

IMO, its a good decision to filter down your previous flagship device to the lower market segments than to develop a budget device, with a difference set of specs, to sell for cheap for 3-4 months. Something a few Android manufacturers could learn from.

Ok, but if the 10" iPad has a set starting price of $499, then a smaller one should, by all accounts, and based on historical evidence and precedent, be priced below that.

Alternatively, they also may just drop the price on the 16GB iPad 2 to $399 and roll out the iPad 3 at 32GB for $499.

Another piece of historical evidence WRT Apple would be the fact that at least the past few years, they don't raise prices, they lower them. The MacBook debuted at $1099, it was $999 before it was killed off. The Air debuted at $1799, the 13" now starts at $1299. The 15" Pro has basically always been $1999, but they added one without dedicated graphics for $1799.

AppleTV was originally $249 IIRC, it is now $99 (they got rid of the hard drive, and analog outputs, but made it better in every other regard) I could go on, but you get the idea.

Why does it matter if Apple debuts a product at a lower price point or just slides one into that position? One way or another consumers are getting good products for lower prices. Unless one is tied into the Amazon ecosystem in a deep and meaningful way, is there any argument that a $299 smaller iPad wouldn't essentially obviate the Kindle Fire and Nook Tablet? It would have access to the entire Apple ecosystem which, with today's announcement of Mountain Lion, is about to become significantly better.

Give it a 1024*768 screen, which is in line with other 7" tablets (I really think that it should be 7" not 8", but that is just me talking), and about the size of a kindle or paperback book, and open to one-handed operation. The biggest concern would be the battery life.
 

cheezy321

Diamond Member
Dec 31, 2003
6,218
2
0
They wouldn't. If they launch an 8in iPad at 499, then the 9.7in iPad 3 will see a price jump of at least 100 bucks, starting at 599. I can see Apple launching an 8in iPad at 399, but not much lower. They're shooting to kill Android will litigation and lawsuits, not competitive products. Plus, they want to protect their 'premium' brand. If they launched a low cost iPad, that would be in jeopardy.

Do you seriously think that apple doesn't bring competitive products to the table? Or is this just flamebait?
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
Do you seriously think that apple doesn't bring competitive products to the table? Or is this just flamebait?

They bring competitive products out, but they should be competing and selling(which they are) on those facets alone, not by litigation. I'd rather choose which product to purchase myself rather than have lawyers make that decision for me.

Now, Microsoft, on the other hand . . .
 

TheStu

Moderator<br>Mobile Devices & Gadgets
Moderator
Sep 15, 2004
12,089
45
91
They bring competitive products out, but they should be competing and selling(which they are) on those facets alone, not by litigation. I'd rather choose which product to purchase myself rather than have lawyers make that decision for me.

Now, Microsoft, on the other hand . . .

Can we please, please, PLEASE, not bring any of that into this conversation. You started this latest chain, you can end it right now by not mentioning it in this thread ever again. I don't care who else says what, ignore them and move on with ON TOPIC remarks. We are having a fine conversation about the merits of an 8" iPad, DO NOT mention anything about lawsuits or anything of the sort again.

"Only you can prevent flamewars" Smoky Mod TheStu
 

pcslookout

Lifer
Mar 18, 2007
11,953
151
106
Can we please, please, PLEASE, not bring any of that into this conversation. You started this latest chain, you can end it right now by not mentioning it in this thread ever again. I don't care who else says what, ignore them and move on with ON TOPIC remarks. We are having a fine conversation about the merits of an 8" iPad, DO NOT mention anything about lawsuits or anything of the sort again.

"Only you can prevent flamewars" Smoky Mod TheStu

I have to agree with TheStu.
 

Mopetar

Diamond Member
Jan 31, 2011
8,080
6,690
136
If the iPad3 is in short supply due to low yields on the screens this might be Apple's way of solving that issue- a cheaper model with a less advanced screen which is easy to produce.

Like an iPad 2?

It would be silly to think that just because Apple is testing out 8" devices that they have any intention of making one. There are several, more likely explanations for this story:

First of all, they probably test devices of every size out just to see how they perform, even if they have no real intention of releasing one. It lets them experience first hand any limitations or issues with such a form factor and gives them experience with prototyping one in the event that they ever do release such a product.

Secondly, it could just be a ruse to find where information is leaking. Apple is well known to be secretive, and they've definitely used similar tactics to find the source of leaks in the past. If they wanted to feel out a new supplier, they might ask about making parts for a product that doesn't exist. It lets Apple get a good estimate of the suppliers capability to deliver and also to keep news out of the press.

Finally, it could be a move designed to hurt the sales of competing devices. Microsoft was famous for this tactic in the 90s and rumors of a smaller form-factor tablet from Apple could be enough to suppress sales of other devices for a few months as consumers wait to see if there's any truth to the rumor.

Of course, given the success of the Kindle Fire, Apple may, in fact, be interested in releasing a smaller tablet at a reduced price to capture some of that market segment. That said, I don't see Apple selling at anything below $400.
 

Imp

Lifer
Feb 8, 2000
18,828
184
106
Not getting the 8"... You either go semi-portable (my Playbook fits in my lab coat pocket then weighs it down... yay?) at 7" or "about the size of sheet of paper" at 9". The in-between doesn't seem to do anything.

Oh well, still curious as to what they come out with.
 

Brian Stirling

Diamond Member
Feb 7, 2010
3,964
2
0
Why would they price an 8" tablet the same as a 10" tablet?


Yeah, $500 would be a bit high -- even for Apple, but if the iPad3 flagship comes with a 2048 x 1536 display as expected and if other items are up-speced to handle that display I could see the flagship going up in price.

As I said, I'm not a fan of the form-factor at 4:3, particularly for this sized tab but keeping the 4:3 would be in keeping with Apples goal of minimizing variations.

I wonder if either of the new iPads will have uSD slots or if they will retain the internal only concept. This is one area the competition gets a leg up on price as they can offer a tablet with relatively little storage and let the consumer fork over more dollars for more storage. If they price the 8" tab towards the low end they might go that route with it.


Brian
 
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