They've taken front page real-estate away from the product they're selling and the product reviews, and given it to woot-pod-casts and woot-blogs?
I'll tell you exactly what happened. Some idiot in their marketing department got hold of their corporate roadmap and now they've completely forgotten the point of woot.
I can hear the conversation now. "We don't want to compete on price anymore. We just /can't/. So we're going to up-feature the site and give customers more of an experience to offset our lower quality and higher-priced products!" Pointy-haired-bosses nod heads all around, and another website helps their long slide into obscurity turn into a race to obscurity.
I don't know why, but hearing "experience" in this context seems to generate an odd feeling: something ancient, something violent.
Marketing people: I'm visiting a website to buy something and get on with life. I'm not taking a few days off from work so I can stay at a fancy hotel and
experience your website. I know you think your website is the best thing to happen to you since you had kids, or organized that fantastic Barbie-themed orgy with the warehouse workers across the street, but people also value
usability and a logical interface.
Well, at least
I do. Judging by what I see elsewhere, people appear to prefer shiny annoying objects that make stupid noises. So, I guess, carry on as usual. When you make the Flash intro, be very sure that the "Skip Intro" button is extremely tiny, no larger than 8 pixels.