The point of the commercial is to provide a subliminal message into your subconscious. Eventually in the future it will pay off for Toyota, and Madison Avenue will earn its dollar once more.
The messaging.
Is that the camary will surprise you with its unexpected luxury and kickass performance on the road for a low price that makes it affordable to young women starting out in the workforce.
Just like winning a for a few dollars a cheap storage unit and finding a treasure of a guitar played by the one and only BB King. An unexpected value above and beyond, this ain't your Fathers Camary.
The association happens in the subconcious. What will happen is one day you will visit your Local Toyota dealer and be compelled to buy that Camary you saw on the lot. You will not know what compelled you to buy that Camary.