I don't think that's going to be nearly as a big of a deal as the article makes it out to be. As noted, online viewership is soaring, and that will continue to be the case. Now I've watched less this year because of multiple variables, not really having all that great of a showing is among them but not a decisive factor. I think I'm more likely to catch more of the next one in any format. The small decline this year in total viewership, and the summer before that, I don't think are really indicative of a long-term decline in overall interest in Olympics. As noted, part of the blame is on the NHL, an outside influence you can't really account for. The politicking of the games is also a constant variable, global pressures ebb and flow. And as digital makes up for loss of analog viewership in the long run, I think the ad revenue will balance out the same. Retransmission fees are relatively constant, so a decline in TV ad revenue will likely be matched by a rise in digital ad revenue.