I dunno about that. I thought the rule of thumb is that the studio gets to keep ~50% of the gross. This means they are probably in the red after marketing cost. Then it's on to home video and TV to help dig out of the hole.
I don't really get why Lone Ranger did so bad. Actual movie quality aside, the name, western setting, and action were things I thought would at least make it a moderately high grosser.
i thought the movie was great. did not feel long at all either. the scenery and sound in the movie is awesome too, one of the best soundtracks in any flick i've seen. it was like non-stop as well, never really a dull moment.
i agree though that i think it was marketed poorly. depp wasn't really that over the top like they did make him seem in the trailers.
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