Maybe this is just my history of frugality, but ANY board OVER $200, is a bit... much? At least, from my perspective, over the years. My "great" P35 Gigabyte DS3R board, was like $120-130, and that was a fairly "deluxe" mid-range board, one of the first with all-solid caps, "Durable"/"Ultra Durable", lineup, etc. No RGB, but it was tactfully multi-colored, as far as the ports and slots went. Great boards, all around.
I think my DFI X48 boards, were like $180-200 range boards, really built heavy-duty for overclocking. (They came with a tower heatpipe heatsink, for the northbridge, and an additional optional fan for it.)
My current AM4 board, a Gigabyte AORUS PRO WIFI, was only $110 or so on sale. I consider that to be a pretty full-featured board for AM4. Maybe not the high-end chipset, and maybe I would have ended up with 8 SATA rather than 6, had I gone with an X470 version instead, but given the price, I'm pretty happy with this board.
So, these prices above $200, for the X570 boards, leave me a bit uncomfortable with where the market is going for new boards, price-wise. I mean, Ryzen (CPU) prices are still a GREAT value, for what you get, and the "moar cores", but still, when you factor in board costs, it's kind of slightly expensive, but still a better value than current mainstread or even HEDT Intel platforms, IMHO.