I'm a relative computer enthusiast (build my own comp every few years, upgrade maybe every 1.5, play modern games, etc.) and I currently have an X800XL, but I am very confused by what ATI is trying to accomplish here.
IMO, graphics cards should be priced about $50 apart on the high end, maybe $25 apart on the low end (up to $100) and should top out around $400-$450 (although I don't know if I could spend more than $300 any time soon).
I see a need for about 10 cards altogether:
$25
$50
$75
$100
$150
$200
$250
$300
$350
$400
It seems that the proliferation of cards makes it very difficult to know what is good, how they perform in various situations (the low end cards with 256 memory and mid range cards with 512 memory just seem like a scam to me), and where to best spend your money. Not to mention the intentional confusion created by calling your low end card the same thing as your competitor's high end card.
I think the graphics card companies really need to be more careful in their product lines, or they will risk making people frustrated and more likely to buy from a different company.
-D'oh!