XFX defects

[NoStateofMind]

XFX now ATi too

Puts on a red coat next year

We've managed to confirm that XFX will join the ATI camp at the start of the new year. XFX won't drop Nvidia products, either, but obviously, Nvidia won't be thrilled by this turn of events.

There's been a lot of talk of Nvidia partner defections and reshuffles in recent months, and some have already gone red. XFX is just following the trend and leaving Nvidia in a rather awkward situation of having just a single powerful Nvidia exclusive partner - EVGA.

We can't say we're surprised; after all, we've reported about strains in Nvidia-AIB partner relations on many occasions. Low margins, the lack of competitive products in several market segments, coupled with the economic slowdown which is exascerbating the situation further, are obviously pushing Nvidia AIBs to embrace ATI.

We will try to find out more and see how Nvidia reacts to this latest development, so stay tuned.

Definitely makes ATi cards more attractive if they maintain the double lifetime warranty as they do for nVidia. Now if eVGA defects as well, then everyone would be better for it.



There's already an ongoing discussion about this topic and article over here.

- AmberClad

 

[DerwenArtos12]

I first read this as defects, as in broken cards from the factory, this is much better news than I was expecting.

 

[OCGuy]

Originally posted by: PC Surgeon
XFX now ATi too

Puts on a red coat next year

We've managed to confirm that XFX will join the ATI camp at the start of the new year. XFX won't drop Nvidia products, either, but obviously, Nvidia won't be thrilled by this turn of events.

There's been a lot of talk of Nvidia partner defections and reshuffles in recent months, and some have already gone red. XFX is just following the trend and leaving Nvidia in a rather awkward situation of having just a single powerful Nvidia exclusive partner - EVGA.

We can't say we're surprised; after all, we've reported about strains in Nvidia-AIB partner relations on many occasions. Low margins, the lack of competitive products in several market segments, coupled with the economic slowdown which is exascerbating the situation further, are obviously pushing Nvidia AIBs to embrace ATI.

We will try to find out more and see how Nvidia reacts to this latest development, so stay tuned.

Definitely makes ATi cards more attractive if they maintain the double lifetime warranty as they do for nVidia. Now if eVGA defects as well, then everyone would be better for it.

Is there anything other than the Inq that has mentioned eVGA would leave? Also, i'm pretty sure BFG is a major player since they emulated the stepup program of evga.

 

[Canterwood]

Fantastic news.

XFX make some really nice cards.
It will be good to see them cater for both markets.

 

[Wreckage]

FUD and Repost
http://forums.anandtech.com/me...=2249911&enterthread=y