XFX Jumps Off GTX 480 / GTX 470 Ship ?

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bunnyfubbles

Lifer
Sep 3, 2001
12,248
3
0
One thing with running a monolithic chip is that you tend to produce shit tons of heat. Lowering the clock speed by a tiny amount would put the temps in a safer to run long term category but not cooler than the 5XXX series cards. To even keep it under the *card will die* temperatures the 4XX series cards require ridiculously loud coolers. What I'm driving at is that if you had a similar cooler on both ATI and nVidia cards you would see a much larger temperature gap, thus why a slight under-clock of the 480/470 would not help much if any.

Yeah, nVidia isn't in a great situation, the 5850 reference cooler only has 2 heatpipes.

4 or more pipes and the 5850 can easily stay under 50C load.

I'm almost surprised nVidia didn't introduce a 3 slot cooler to give these cards the room they obviously need to breathe if 5 heatpipes isn't doing the job with the space given.
 

thilanliyan

Lifer
Jun 21, 2005
11,944
2,172
126
When microsoft started selling the original XBox, it was evident they were selling the console at a loss with intent to make up the loss on game titles. nVidia was to blame for the high production cost. In fact, nVidia acted so terribly that Microsoft will no longer do business with them. The XBox 360 was released prematurely, with ATI hardware and nVidia lost their place in the console market.

nVidia is still in the PS3. Also, I believe Tegra is being used in the Zune isn't it (or will be used)? I'm not completely disagreeing that they may have pissed some companies off but their products are still in use.
 

Dark Shroud

Golden Member
Mar 26, 2010
1,576
1
0
nVidia is still in the PS3. Also, I believe Tegra is being used in the Zune isn't it (or will be used)? I'm not completely disagreeing that they may have pissed some companies off but their products are still in use.

The Tegra is used in the ZuneHD, I belive it's ARM based through. I have no idea what's going to be used in the ZuneHD2.

nVidia is still in the PS3, but they are not in the Xbox or Nintendo market. ATI supplies both of them now because they can do business without pissing people off or at least without making things very difficult.
 

BD231

Lifer
Feb 26, 2001
10,568
138
106
The PS3 is not really the best example of anything they've taken on themselves as they're involved through design only; the manufacturing is done entirely by Sony Fabs.

That removes a huge part of what they do from the equation.
 
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thilanliyan

Lifer
Jun 21, 2005
11,944
2,172
126
The PS3 is not really the best example of anything they've taken on themselves as they're involved through design only; the manufacturing is done entirely by Sony Fabs.

That removes a huge part of what they do from the equation.

It's the same for the xbox360 and Wii (I think) with ATI. ATI only designs the chip, they don't manufacture it.
 

Yuriman

Diamond Member
Jun 25, 2004
5,530
141
106
If you are going to quote benchmarks show me an image or a link. I don't believe your made up benchmarks until I see otherwise. Adding another gigabyte of fast memory will do a lot for a graphics card. That is why nVidia pushes cards with more memory, that and to compensate for using slower memory chips than ATI cards. 2gb will improve performance on large 2560x1600 resolutions the most and also show decent gains at 1920x1200.

Though admittedly I would rather see faster core clock speeds than more memory.

Benchmarks are up on the frontpage, and they suggest that most games don't fill 1gb of vram, even at 2560 with AA. It might make a difference in a few years, but for now, an extra gigabyte of unused vram probably just hinders overclocking.
 

lavaheadache

Diamond Member
Jan 28, 2005
6,893
14
81
People don't understand how long nVidia has been serving products that don't make financial sense and I'm beginning to wonder what will come of them behaving in this fashion.

When microsoft started selling the original XBox, it was evident they were selling the console at a loss with intent to make up the loss on game titles. nVidia was to blame for the high production cost. In fact, nVidia acted so terribly that Microsoft will no longer do business with them. The XBox 360 was released prematurely, with ATI hardware and nVidia lost their place in the console market.

Then they pissed off Intel with the whole chipset debacle .... removing themselves from that market, also. How are you supposed to gain support running around pissing people off ??? The company is big headed in a very self destructive way, XFX is as good an indication as any that they're paying for their now tainted track record.

good post
 

BD231

Lifer
Feb 26, 2001
10,568
138
106
I stand corrected. Thanks. I'm pretty sure Microsoft is the one that deals with manufacturing the 360 GPU.

See that's just the thing, Microsoft is using TSMC through AMD's relationship just as they did with nVidia on the original xbox .... TSMC happens to be the main producer of AMD's/ATI's CPU/GPU lineup so there's no real variation there at all. Both the 360 and the original XBox suffered from pretty major supply issue's early on (TSMC) so its no surprise we see the same trend in the high end GPU market.

Despite the same production source nVidia somehow managed to fare far worse than ATI in this regard, creating an irreparable situation over the lifespan of the console due to technical problems and cost. It's evident their technical prowess is not impressing some pretty big players, including myself (consumer) starting with the GeForce series on. Big, hot (thus potentially unreliable) and usually overpriced has been their game since the inception of GeForce.

Everything points to repeated technical shortcomings. This company needs to figure out how to produce chips that are technically sound from their inception rather than wait for die shrinks that put even more reliance on TSMC.
 
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Zebo

Elite Member
Jul 29, 2001
39,398
19
81
Sounds shady. How can nVidia dictate what an e-tailer buys.. they're buying from board partners right? Crazy if so.

Still waiting on those 2GB cards, ATI. Opportunity is knocking..

Go over to techreport. New faster 5870's 2GB is included in the 480 review. Scott said it should be avail in april
 

extra

Golden Member
Dec 18, 1999
1,947
7
81
Wow, Nvidia is not doing good...it's a little sad though...

Yeah, though don't count them out imho. I mean remember this is the company that once made the fx series but then bounced back and gave us such hits as the 6800, 8800, 9600gt, etc. Don't discount them yet. They need to get the $80-250 range filled with dx11 cards fast though or things won't be looking good for them.
 

1h4x4s3x

Senior member
Mar 5, 2010
287
0
76
Actually ATI does manufacture the GPUs for the Wii. Im not sure about the 360 though.
Are you sure?
Because Nintendo as well as Microsoft pay royalties to ATI. It's their main source of income btw.
 

evolucion8

Platinum Member
Jun 17, 2005
2,867
3
81
Are you sure?
Because Nintendo as well as Microsoft pay royalties to ATI. It's their main source of income btw.

I doubt it, royalties aren't the same thing as profits, and afaik, AMD Graphics Division, ATi, had been profitable since last year.
 
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