You're the Windows Phone Marketing Director

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LokutusofBorg

Golden Member
Mar 20, 2001
1,065
0
76
Nonetheless, I feel that Windows Phone 7 is dead in the water, and they better start putting their eggs in the Windows Phone 8 basket in a hurry. Even more important than OS quality now is Apps - quality and quantity. Windows Phone 7 has already lost the app war with iOS and Android.

I agree on shifting all marketing resources to Windows 8 being smart.

Something in regards to apps that I haven't seen anyone talk about yet is pricing parity. They absolutely have to have the apps people want, but if you have to pay five bucks for an app on Windows Phone that only costs one dollar on Android, that will kill WinPhone faster than anything I can think of. Maybe that's just me?
 

WelshBloke

Lifer
Jan 12, 2005
30,974
8,692
136
In order to make Windows Phone appealing, a couple ideas would be:

1. Better commercials that are clever but primarily show you the functionality of the phone, and what it does better than the competition.

2. Design a killer phone. The current Windows 7 phones are cute. Whoopedy doo. They need a phone that looks and feels cutting edge. By going with Nokia they've basically resigned themself to going after the former flip phone market. Someting like the new Motorola Razr for the Windows Phone would give it more appeal.

------

Nonetheless, I feel that Windows Phone 7 is dead in the water, and they better start putting their eggs in the Windows Phone 8 basket in a hurry. Even more important than OS quality now is Apps - quality and quantity. Windows Phone 7 has already lost the app war with iOS and Android.

Really? That Nokia Lumia 800 looks fantastic, if the hardware was bumped up and it ran Android I would pay a lot to get one. I cant believe you think the Razr looks better, I know looks are subjective but the Lumia looks like nothing else.
 

bearxor

Diamond Member
Jul 8, 2001
6,609
2
81
Really? That Nokia Lumia 800 looks fantastic, if the hardware was bumped up and it ran Android I would pay a lot to get one. I cant believe you think the Razr looks better, I know looks are subjective but the Lumia looks like nothing else.

I'll just say that Nokia phones have always looked like garbage to me. I've NEVER owned a Nokia phone. I picked Ericsson over Nokia in the late 90's. The 21xx, 51xx/61xx always looked like generic garbage, IMO. When I went Sprint in 1998, I picked a Sony Z100, a Samsung SCH-2000 and finally a Motorola StarTAC that I stuck with until I went with smartphones. IMO, the StarTAC was the best phone I ever owned. It was definitely the 'wearable' phone.

In 2002, when I started using smart phones, I never considered a Nokia device. They always looked more kiddie and not something a professional should tote around. The trend continues to this day.

I think a lot of people think that Nokia hasn't succeeded in the US market because of marketing. They're wrong. It's because, to most Americans (IMO), their phones look like toys.

Hate to turn it in to a Nokia bash, just wanted to voice my agreement with jiffy. Nokia needs to grow up, design-wise. Again, IMO.

EDIT: Just to be totally fair, I went to phonearena.com and went as far back as it would go, 1998, and browsed Nokia's selection. I sold phones from '97-'03, so I'll admit that I missed a good deal of selection from '04 or so up to the present. I'll give Nokia this: They have the balls to try things, at the very least.

Having said that, though, I wanted to force myself to try to find at least a couple of phones that I could say 'I wouldn't really mind.' I found the 6131:
http://www.phonearena.com/phones/Nokia-6131_id1481/photos?image=5608
and the 6275:
http://www.phonearena.com/phones/Nokia-6275--6275i_id1746

There were a lot of phones that were... close... But when I'd click through to see bigger pictures, there would just be something weird with them. It would have a weird shape or hump, it would have stupid music controls on the side. One big turn off for me that seemed to be prevalent from '02-'05 was shaping the number keys weird.

Anyways, I just wanted to make sure that, with what I said above, that I felt it was an absolute rule from my perspective and it totally is. I don't want to derail this in to a Nokia design discussion and, of course, everything I'm talking about is subjective. Further discussion would probably warrant a separate topic.
 
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micrometers

Diamond Member
Nov 14, 2010
3,473
0
0
What's interesting about MS's approach is that it is more like Apple's than Google's, since Android takes the "walmart" approach.

Honestly? The only thing they can do IMO is to buy out HTC and/or a few app developers like Rovio or Chillingo. Do the xbox strategy of buying your way into the market by acquisition of major market players.
 

Red Storm

Lifer
Oct 2, 2005
14,233
234
106
What's interesting about MS's approach is that it is more like Apple's than Google's, since Android takes the "walmart" approach.

Honestly? The only thing they can do IMO is to buy out HTC and/or a few app developers like Rovio or Chillingo. Do the xbox strategy of buying your way into the market by acquisition of major market players.

Buying out app developers isn't going to help. So they get exclusive rights to Angry Birds (never going to happen, but let's imagine it did)... so what? People aren't spending hundreds of dollars on these for phones for a single $1 game.

As others have said, they just need to focus on enterprise, and as I've already said, they need to release phones on Verizon (largest carrier in the US).
 

Skel

Diamond Member
Apr 11, 2001
6,218
661
136
Buying out app developers isn't going to help. So they get exclusive rights to Angry Birds (never going to happen, but let's imagine it did)... so what? People aren't spending hundreds of dollars on these for phones for a single $1 game.

As others have said, they just need to focus on enterprise, and as I've already said, they need to release phones on Verizon (largest carrier in the US).

Isn't that Verizon's fault? I've never heard anywhere that MS was only releasing the one phone there, more that Verizon only was wanting the one phone.
 

bearxor

Diamond Member
Jul 8, 2001
6,609
2
81
Isn't that Verizon's fault? I've never heard anywhere that MS was only releasing the one phone there, more that Verizon only was wanting the one phone.

It's both their faults.

Windows Phone 7 doesn't have LTE capabilities yet.

Verizon doesn't want a non-LTE phone.

Situation will be rectified this summer and if I were a betting man you'll likely see the Lumina 900 on VZW by November. By then, though, everybody will be wanting WP8 and the hardware bump that's likely to come with it.
 

quest55720

Golden Member
Nov 3, 2004
1,339
0
0
I agree on shifting all marketing resources to Windows 8 being smart.

Something in regards to apps that I haven't seen anyone talk about yet is pricing parity. They absolutely have to have the apps people want, but if you have to pay five bucks for an app on Windows Phone that only costs one dollar on Android, that will kill WinPhone faster than anything I can think of. Maybe that's just me?

Great point on app prices. That is definitely something MS needs to work on. The only WP apps I have bought were because I got a free 25 dollar card with my Focus S. Apps and especially games cost way to much on WP8.

All those pointing to enterprise as the way to go. I agree and from all the leaks WP8 will have a line of business apps, encryption and other things for business. I think MS has saw the light on that front.
 

WelshBloke

Lifer
Jan 12, 2005
30,974
8,692
136
I'll just say that Nokia phones have always looked like garbage to me. I've NEVER owned a Nokia phone. I picked Ericsson over Nokia in the late 90's. The 21xx, 51xx/61xx always looked like generic garbage, IMO. When I went Sprint in 1998, I picked a Sony Z100, a Samsung SCH-2000 and finally a Motorola StarTAC that I stuck with until I went with smartphones. IMO, the StarTAC was the best phone I ever owned. It was definitely the 'wearable' phone.

In 2002, when I started using smart phones, I never considered a Nokia device. They always looked more kiddie and not something a professional should tote around. The trend continues to this day.

I think a lot of people think that Nokia hasn't succeeded in the US market because of marketing. They're wrong. It's because, to most Americans (IMO), their phones look like toys.

Hate to turn it in to a Nokia bash, just wanted to voice my agreement with jiffy. Nokia needs to grow up, design-wise. Again, IMO.

EDIT: Just to be totally fair, I went to phonearena.com and went as far back as it would go, 1998, and browsed Nokia's selection. I sold phones from '97-'03, so I'll admit that I missed a good deal of selection from '04 or so up to the present. I'll give Nokia this: They have the balls to try things, at the very least.

Having said that, though, I wanted to force myself to try to find at least a couple of phones that I could say 'I wouldn't really mind.' I found the 6131:
http://www.phonearena.com/phones/Nokia-6131_id1481/photos?image=5608
and the 6275:
http://www.phonearena.com/phones/Nokia-6275--6275i_id1746

There were a lot of phones that were... close... But when I'd click through to see bigger pictures, there would just be something weird with them. It would have a weird shape or hump, it would have stupid music controls on the side. One big turn off for me that seemed to be prevalent from '02-'05 was shaping the number keys weird.

Anyways, I just wanted to make sure that, with what I said above, that I felt it was an absolute rule from my perspective and it totally is. I don't want to derail this in to a Nokia design discussion and, of course, everything I'm talking about is subjective. Further discussion would probably warrant a separate topic.


I was only talking about the Nokia Lumia 800 specifically.
 

bearxor

Diamond Member
Jul 8, 2001
6,609
2
81
I was only talking about the Nokia Lumia 800 specifically.

The only thing I can see when I look at the Lumina 800 is the huge plastic border around the glass. Then I think to myself 'You made that border just so you could release different colors and have them wrap around like that, didn't you...'

I guess my point was that I have a fundamental problem with just about every Nokia design.
 

WelshBloke

Lifer
Jan 12, 2005
30,974
8,692
136
The only thing I can see when I look at the Lumina 800 is the huge plastic border around the glass. Then I think to myself 'You made that border just so you could release different colors and have them wrap around like that, didn't you...

Yeah but theres a ton of other phones that all look pretty much like the Razr but without the fugly angles at the corners.

Fact is that Nokia have made something that looks really minimalist and fresh and nothing like anything else out there. Its why the tech sites that are usually a bit sarky about WP7 are salivating over the white lumia 800.
 

bearxor

Diamond Member
Jul 8, 2001
6,609
2
81
Yeah but theres a ton of other phones that all look pretty much like the Razr but without the fugly angles at the corners.

Fact is that Nokia have made something that looks really minimalist and fresh and nothing like anything else out there. Its why the tech sites that are usually a bit sarky about WP7 are salivating over the white lumia 800.

I will say white is the best color. I wish they'd stop using that blue picture.

In fact, I'd go on to say that if it came in white or black only, i might actually kind of like it. Because then I wouldn't think that the color of the back had an influence in the design of the phone.
 

micrometers

Diamond Member
Nov 14, 2010
3,473
0
0
Buying out app developers isn't going to help. So they get exclusive rights to Angry Birds (never going to happen, but let's imagine it did)... so what? People aren't spending hundreds of dollars on these for phones for a single $1 game.

As others have said, they just need to focus on enterprise, and as I've already said, they need to release phones on Verizon (largest carrier in the US).

Yeah, you're right. Apps are a nice diversion, but they are so small and disposable that there isn't really a "killer-app" app out there. You make decisions based on OS and form factor and so forth.

I suppose enterprise is the right way to go. Especially if they can convince them that it is more stable/secure. Still, the interface is very "toy-like" and not very enterprisey. I think Android in particular would be a big challenge here since large enterprises might treat it like Linux and create their own custom devices using Android.

So the prediction will be that Windows 8 will basically be a lot like Windows 7 in that it will be the standard OS. The Tablets might do decently also, but I just don't see the phone doing well at all unless they're able to do some drastic price cutting.
 

jiffylube1024

Diamond Member
Feb 17, 2002
7,430
0
71
Really? That Nokia Lumia 800 looks fantastic, if the hardware was bumped up and it ran Android I would pay a lot to get one. I cant believe you think the Razr looks better, I know looks are subjective but the Lumia looks like nothing else.

The only thing I can see when I look at the Lumina 800 is the huge plastic border around the glass. Then I think to myself 'You made that border just so you could release different colors and have them wrap around like that, didn't you...'

I guess my point was that I have a fundamental problem with just about every Nokia design.

Yeah but theres a ton of other phones that all look pretty much like the Razr but without the fugly angles at the corners.

Fact is that Nokia have made something that looks really minimalist and fresh and nothing like anything else out there. Its why the tech sites that are usually a bit sarky about WP7 are salivating over the white lumia 800.

I don't like the look of the Razr that much either, but to me it's interesting and it takes risks in a good way. IMO it's a bit too chunky but otherwise it looks cool. I much prefer the minimalist design of the Galaxy S II (international edition) or the Galaxy Nexus, though the GNex has too much bezel on the top and especially the bottom of the phone IMO. The 4.3" international Galaxy S II is one of my favourite phone designs so far - it's slim, light, and the perfect size; not too big and not too small.

----

I want to like the look of the Lumia 800 because it's different, but to me it looks like a bad Apple iPod nano ripoff. I think it looks like a bulky children's toy in anything other than black. In black I think it looks decent.

The Lumia is also sorely lacking in the Specs department; I know that WP7 supposedly runs faster than Android, but also I think people tend to do more things at once on Android, not to mention there's a boatload more apps to run.
 
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uli2000

Golden Member
Jul 28, 2006
1,257
1
71
Show off the intergration between WP7, Windows, and Xbox. Give away free xbox arcade games that can be played on WP7 and give subscriptions to Office Live 365 to WP7 buyers and highlight how it it works together. Give an Xbox to anyone who buys 2 or more phones on a family plan.
 

LokutusofBorg

Golden Member
Mar 20, 2001
1,065
0
76
I think cross-platform gaming is something that could provide some traction on the consumer front. I will likely be buying the next Xbox, and I would love to see them allow me to play a game I've bought on any device I own. I doubt they'd go that far, but that would be pretty compelling.
 

dagamer34

Platinum Member
Aug 15, 2005
2,591
0
71
The real push comes with Windows 8 and Windows Phone 8. Microsoft is just biding its time until then.
 

notposting

Diamond Member
Jul 22, 2005
3,485
28
91
It's both their faults.

Windows Phone 7 doesn't have LTE capabilities yet.


Verizon doesn't want a non-LTE phone.

Situation will be rectified this summer and if I were a betting man you'll likely see the Lumina 900 on VZW by November. By then, though, everybody will be wanting WP8 and the hardware bump that's likely to come with it.

Someone should tell AT&T the Titan II and Nokia 900 don't really have LTE in them.

edit: also, I would love a WP7 Rom on my OG Droid. Or heck anything...could you imagine if suddenly you could jam a WP7 rom onto a bunch of different Android devices on Verizon/Sprint...would be nice for us on the CDMA side.
 
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micrometers

Diamond Member
Nov 14, 2010
3,473
0
0
The real push comes with Windows 8 and Windows Phone 8. Microsoft is just biding its time until then.

No, I think Windows Phone will end up being a failure. They don't really offer any compelling reason to abandon the big two established players. The price isn't appreciably lower and the capabilities are the same as the others (which of course are continuing innovating). The interface does look enticing, but it's not that important.
 

Deeko

Lifer
Jun 16, 2000
30,215
11
81
No, I think Windows Phone will end up being a failure. They don't really offer any compelling reason to abandon the big two established players. The price isn't appreciably lower and the capabilities are the same as the others (which of course are continuing innovating). The interface does look enticing, but it's not that important.

Interface is important to a lot of people. Why do you think the iPhone was so revolutionary? It certainly wasn't its capabilities - the first iPhone lacked very common features like 3G, GPS, MMS. It was the interface.
 

micrometers

Diamond Member
Nov 14, 2010
3,473
0
0
Interface is important to a lot of people. Why do you think the iPhone was so revolutionary? It certainly wasn't its capabilities - the first iPhone lacked very common features like 3G, GPS, MMS. It was the interface.

At this point it is *good enough*

know how many people stick with Windows even to this day? It's good enough. Windows 8 will be to iOS what Mac OS X was to Windows XP.
 

bearxor

Diamond Member
Jul 8, 2001
6,609
2
81
Someone should tell AT&T the Titan II and Nokia 900 don't really have LTE in them.

Neither of which come out until March 18th. I know Microsoft has finally put LTE support in 7.5, that's why I said the situation would be remedied by the summer.

That doesn't change what Verizon's stance has been on a non-LTE Windows Phone device to this point. Unless Verizon has been qualifying a Lumia 900 totally under the radar with absolutely no leaks, I wouldn't expect it in the next month.
 
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