If I'm a stockholder, sure, but as a consumer, my intention is to get the most for the least expenditure.
Sure, but somewhere in the consideration is whether buying cheaper now means having to pay more the next time.
For instance the aim of dumping is to force the competition out and make up for period of losses by profiting later.
Intel's antics with Atom and contra-revenue could easily be argued to have been dumping, and at the time Jaguar was a pretty competitive design which sold very poorly (although ultimately shifted huge numbers in the XBO and PS4).
As for the cost to make Renoir vs the previous gen, do we even know that the assumption that a 150mm² 7nm part is at all similar in cost (ignoring the fixed costs of design, masks etc.) to a 220mm² 12nm part?
Okay, the defect rate of both processes were similar the smaller part should ultimate have a higher yield, but I find it unlikely that the defect rates are the same. Even packaging which we might take to be a constant is likely to be somewhat higher for 7nm.