Thanks for the link.To get the terminology straight: https://en.wikipedia.org/wiki/List_of_Intel_CPU_microarchitectures#Roadmap
Tick: Process
Tock: Architecture (same process)
I doubt Pinnacle Ridge is a refresh like kaveri to godavari. It'll be more like improvement from BD to Piledriver or Phenom I to Phenom II. That's how a new architecture is refined. Easy gains can still be made with zen and I expect AMD will take it, that's very logical. Zen is very competitive and i expect AMD will give it more importance than it gave BD.
Raven Ridge on the other hand seems very interesting. To be honest, I'm salivating to see it. No ccx compromise and expected improved foundry. Good laptop chips are kind of given now, seeing zen's core strength and weakness. Desktop chip quality will depend on how much GF can improve it's process, which should be good enough as they can already reach near 4GHz.