A couple things:
1) They make M.2 slot add-in PCIe SATA controllers that can drive upwards of 4-5 SATA drives. They are DIRT cheap to buy. For those SOCs that provide 16+4+4(or even + another 4) PCIe lanes, I'd MUCH rather the board just feature 2 or even three M.2 slots and let me get one of those M.2 Sata adapters if I decide that I need it.
2) The 10GbpsE controllers on the Zepplin die were only ever exposed on a handful of embedded products. They were one of those "you only pay for the IP license if you expose the functionality" add-ons that just made sense to add to a jack of all trades processor.
3) There's enough I/O out of these SOCs to build an mATX board without an I/O chipset, expose all the ports on the SOC for the I/O headers, and drive an x16 slot and 2 or 3 x4 slots. Those x4 slots can hold any combination of multi-I/O card you could ever need, ethernet cards and even multi SSD cards.
4) Promontory is nothing more than just another PCIe host. It certainly does a lot, but, for most of it's functions, it doesn't need to be embedded on the motherboard. It is possible to build it on a PCIe add-in card and get 90% of it's functionality. This isn't some pie in the sky idea as it's ALREADY BEEN DONE...
https://www.tomshardware.com/news/asus-rog-x670e-i-has-a-unique-design
There could be a lot of neat boards out there that are cheap to build, cheap to sell, but offer the flexibility for end users to customize how they need.