I have not noticed before, but it looks like AMD has a higher ASP on the DIY side than Intel. Primarily due to SoIC chips.
BTW, there was a time, just past the Zen 3 release, when Lisa said that she wants to make AMD into a premium brand. That was a little short lived, after:
- Alder Lake release
- delay of 5800x3d way past Alder Lake release
- Rembrandt debacle (partially caused by DDR5 only choice at the time of weak market)
Maybe AMD is trying again in client market - with Zen 5 V-Cache, Strix Halo.
If AMD sells required enough high ASP parts, more products with SoIC will become possible. One obvious such part would be Strix Halo with full graphics, one CCD and V-Cache - for gaming Mini PCs