reminded me of Optane initial claims
Not even remotely related beyond what they claim as perf boosts.
Optane is just a branded variant of PCM (phase change memory), which until very recently has been woefully unsuited to scaling in the same vertical fashion as NAND flash has since the 2010s to get past the area scaling limitations of the tech.
PCM has potential, but it's still fundamentally just a faster memory with theoretically more write cycles and lower scaling.
Blueshift's Cambridge architecture on the other hand is more like a radical shift in how the internal data structures of system memories are laid out so that the CPU/GPU utilisation for memory operations and overall data movement are minimised.
The idea in of itself seems to have merit, but even if it does it's going to take years before we see it in any of the big name processor architectures unless they were tracking this from the earliest funding rounds.