I've seen some fishy looking documentation showing the full Zen chip being priced at just under $600. Makes sense to me and sounds perfect. The locked version was just under $400. If I can get the same clocks as my current chip with a decent IPC increase, plus the extra 2 cores, plus the hilarity of actually having an AMD rig again, I will buy it guaranteed. Also, when Zen+ comes out, I can buy that too, maybe even Zen++ without having to buy a whole new BOARD like Intel forces us to do. SkylakeX will not compete because it will cost twice as much.
Its like asking people right now, "Would you rather have a 6900K for $600 or a Skylake 8 core for $1,100? I wonder what they'd pick.
See, I like what AMD is doing. They are releasing a consumer chip with some balls attached to it. None of this forcing people to buy a quad channel server board just to get more than 4 cores. Ridiculous. Intel ignored the desktop market for a decade by releasing the same quad core chip over and over. Now AMD will, as they have many times before, be the first to break the mold in this area and give us a chip with some weight behind it, on a consumer board and at a consumer price point.
Intel has two choices. Cut the price of their HEDT products in half or experience a massive stall in sales. I expect the latter.